Collect and analyze data on consumer behavior, competitors, and market trends.
Prepare reports and presentations with actionable insights for product development and marketing teams.
Design surveys, polls, and questionnaires to gather primary market data.
Interpret complex data sets using statistical tools and software.
Monitor industry developments to identify opportunities and threats.
Collaborate with cross-functional teams to align research findings with business strategies.
Present key findings to stakeholders and senior management in a clear, concise manner.
Maintain databases and dashboards to support ongoing analysis.
Evaluate the effectiveness of marketing strategies based on consumer response data.
Job Profile
Bachelor's degree in Marketing, Statistics, Economics, or a related field; Master's preferred.
1-3 years of relevant experience in data analysis or market research.
Proficient in analytics tools such as SPSS, R, Excel, or Tableau.
Strong written and verbal communication skills.
Detail-oriented with a high level of accuracy in data handling.
* Ability to translate complex findings into business-relevant recommendations.
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