Job Description

Work From Office


InsuranceMarket.ae


Full-Time



Experience Level: 8-10 years hands-on experience in SEO and Content Strategy

Role Overview

This role is an integral part of the in-house Performance Marketing team to drive scalable and sustainable organic growth. As an Organic & Content Specialist, you will own SEO, content strategy, and organic acquisition across all brands. This role demands a deep technical SEO skillset combined with AI-driven content optimization expertise, ensuring high rankings across traditional search engines as well as emerging AI-driven platforms and LLMs.

Your primary mission:

Deliver organic revenue growth through data-driven SEO and content strategies, automation, and innovative approaches with respect to AI.

Key Responsibilities:

SEO Strategy & Execution

+ Own and execute on-page, off-page, and technical SEO strategies.
+ Drive organic traffic growth for primary keywords in Google, Bing, and other search ecosystems including AI.
+ Implement schema markup, structured data, and E-E-A-T principles to optimize for AI-powered search (Search Generative Experience, AI Overviews, ChatGPT plug-ins, etc.). Referring domains and backlinks.
+ Competition mapping.

AI & Automation Integration

+ Utilize AI tools (ChatGPT, Jasper, SurferSEO, Clearscope, etc.) for content ideation, optimization, and scaling.
+ Experiment with

LLM SEO tactics

: ensuring visibility in conversational AI responses (e.g., ChatGPT citations, Gemini content inclusion).

Content Strategy

+ Define content architecture and guidelines to align with customer journeys and conversion funnels.
+ Plan and manage a content calendar optimized for search intent and AI-powered SERP features.

Performance Measurement & Optimization

+ Track KPIs such as organic traffic, keyword rankings, CTR, engagement, organic conversions, revenues etc.
+ Use tools like Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, SurferSEO, and AI-powered analytics tools.

Cross-functional Collaboration

+ Coordinate with product, creative and marketing teams to ensure content consistency.
+ Partner with Tech teams for tag implementations, utm parameters, site speed, Core Web Vitals, and structured data optimization.

Experimentation & A/B Testing

+ Run experiments on headlines, meta descriptions, and content formats to improve CTR and conversions.

AI Future-readiness

+ Stay ahead of SEO for AI Overviews, zero-click searches, and LLM content discoverability.
+ Voice Search Optimization and multimodal content strategies (text, video, image).

Technical Skills Required:

Advanced hands-on knowledge of overall SEO - on-page, off-page, and technical SEO, dynamic rendering, and crawlability issues. Experience using AI tools for keyword clustering, content generation, and optimization. Tools mastery -Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, SurferSEO, Clearscope and other evolving tools with respect to SEO. Familiarity with content optimization for Search Generative Experience (SGE), Google's AI Overviews. Strong skills in GA4, Looker Studio (Data Studio) for reporting and dashboards. Understanding of HTML, CSS, structured data, canonicalization, and Core Web Vitals.

Soft Skills:

Strategic thinker with

hands-on execution ability

. Strong analytical, performance-oriented and problem-solving mindset. Excellent communication skills for cross-functional collaboration. Adaptability to evolving SEO and AI trends. * Detail-oriented with a growth-hacker mindset.