Manager Marketing

United Arab Emirates, United Arab Emirates

Job Description

Trade Events

\xc2\xb7 Ensuring timely execution of promotions across all UAE stores.

\xc2\xb7 Analysis of promotions and their net effect on business

\xc2\xb7 Ensure that all communication material required for the promotions is as per Concept guideline and sent to the territories within the time frame specified.

\xc2\xb7 Recommend events specific to brand / product category / season for the respective country

Trade Marketing Planning
  • Ensure all aspects of Trade communication - Gift cards, tie ups communication & Loyalty activation are in line with the \xe2\x80\x9cImage\xe2\x80\x9d of the Brand and target the appropriate audience.
  • Co-ordinate with third party associates & vendors on successful implementation.
  • Ensure consistency in the brand image as per the guideline of the Concept.
  • Getting new contact & opportunity for Trade activities across UAE.
  • Negotiate with vendors and contractors to coordinate cost, placement, and scheduling.
  • Create opportunities for Cross Promotion (i.e. Banks, Airline, employee engagement prog) and co-branding.
Budgeting and Planning

\xc2\xb7 Managing & Coordinating with territory marketing budget for planning & timely update on Budgets & Media plans.

\xc2\xb7 Preparing and maintaining reports & post campaign analysis.
  • Train to generate LPO on landmark finance portal.
Territory Management

\xc2\xb7 Manage the territory marketing team requests & support from concept office.

\xc2\xb7 Regular follow ups on existing campaign execution & implement.
  • Ensure compliance to Company policies and values.
Loyalty program Management for the Brand
  • Manage the group\xe2\x80\x99s Shukran program for the brand on a day to day basis - SPOC for the Group Loyalty team
  • Monthly Presentations with updates on Shukran KPI, Initiatives and progress
  • Acquisition of customers to the program and Store Trade Initiatives.
  • Recommend strategies to Corporate Marketing to increase membership in the Loyalty Program
Qualifications

...

Landmark Group

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Job Detail

  • Job Id
    JD1578143
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    United Arab Emirates, United Arab Emirates
  • Education
    Not mentioned