Job Description

Job Title Manager Marketing Dubai- Diabetes

Description

Summary:We're in search of someone with significant marketing experience who is motivated to make change happen and relies upon using empathy and connection to solve problems. You will develop the Professional brand plan and marketing strategy to deliver overall business objectives, as well as have direct line management responsibility. Your work will differentiate Dexcom with tailored messaging to Professional audiences. You should be proficient in marketing to the Payor and HCP with experience in Market Access. You will be an experienced people leader. Your marketing will maximise brand awareness, recommendation and access with professional audiences to better meet patient needs with our life changing CGM product.Essential Duties and Responsibilities: Leading and delivering the Professional marketing plan to set strategy, objectives and KPIs.Leading and delivering the Digital marketing plan for both Professional and Consumers, setting strategy, objectives and KPIsManagement of direct reports.Supporting all elements of the Marketing Mix; leading Professional (HCP and Payor) marketing through a multichannel approach to maximise brand awareness, recommendation and access with professional audiences, including product launches, campaign development, media planning, PR and professional education.Leading campaign development and maintain momentum on key projects.Collaborating with Global and EMEA teams to develop and localise claims, messaging and materials to maintain consistency of message and brand.Delivering digital strategies for brand awareness, establish value proposition and lead generation (including but not limited to development of HCP website). Implement via targeted campaigns, EMEA collaboration and agency activation.Tracking metrics of success to measure ROI of marketing initiatives. Report on success of marketing activities.Leading communication with and support of Sales Team (including National Sales Meeting involvement).Managing agency relationships.Managing professional media, public affairs, PR and clinical counsel.Supporting public affairs activity to drive funding and reimbursement of CGM.Taking overall responsibility for Professional events/meetings.Support Professional Education agency to deliver educational program for professional audiences.Email marketing journey and content development utilising Marketing Cloud and Veeva.Budgetary responsibility.Required Experience: To perform this job successfully, you must be able to perform each essential duty to a satisfactory standard. The successful candidate will have:Approx. 10 years Healthcare Professional / Market Access marketing experience with a demonstrated record of modern marketing execution, launches, business plan development including calculation and controlling budget, and/or classical marketing training.Experience in developing & executing market access marketing strategies and skilled in developing innovate solutions to secure patient access.Proven people management experience. A good knowledge of building, and gaining alignment to, a suite of reporting metrics that drive ROI and inform performance.A deep appreciation for detail and executional excellence. You will be insights-driven and excited to roll-up your sleeves to deliver exceptional quality at speed.Experience working with legal, regulatory and marketing agencies. Experience of GA and Datorama desired but not required.You will be:Highly motivated, results-oriented - a self-starter who embraces a fast-paced environment and is unfazed working with tight deadlines.Travel Required: Up to 30%Language Skills: Must be able to communicate effectively in English. Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.Please note: The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons.#LI-REMOTE

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