Manager

Dubai, United Arab Emirates

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Job Description

Every employee at Al Rostamani Group plays a role in making a real difference to the business and our customers. We care for our employees by offering them meaningful and purposeful work and an opportunity to grow, learn, contribute and succeed. Today, the Al Rostamani Group has come a long way since its birth in 1957. Our group has grown steadfastly with the guiding principles of Commitment, Care & Vision, alongside a strong sense of active involvement in the community. We are a well-diversified group, with a key presence in industries such as General Trading, Automobiles and Heavy Equipment, Travel, Foreign Exchange, Financial Services, Property Management, Construction, Infrastructure Development and Information Technology Services. Our Group employs approximately 2000 people from 41 different nationalities, which contributes to our multicultural and multi-national environment.
Al Rostamani International Exchange is a leader in providing currency exchange and international remittance services in the UAE. It is an ISO 9001:2000 certified company having a wide range of products and services catering to all income groups for both nationals and expatriates.

Job Purpose

Being the custodian of the ARIE brand, this role is expected to ensure adherence to brand guidelines and at the same time ensuring Top of Mind recall among the target audience through innovative marketing campaigns supporting the brand and business.

Job Responsibilities

Maximize Al Rostamani Exchange revenue potential by developing and overseeing effective marketing campaigns / strategies
Setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
to ensure standardisation of the Look and Feel of the brand
Champion the brand CSR initiatives in line with group guidelines to establish ARIE as a socially responsible organisation
Planning and execution of all communications and media actions on all channels, including online and social media
Creating and managing promotional collateral to establish and maintain product branding
Managing the budget for advertising and promotional items for ROI effectiveness
Perform competitor and customer insights analysis for formation of better strategies
Lead creative development to motivate the target audience to “take action”
Translating brand elements into plans and go-to-market strategies for better revenue.
Establish performance specifications, cost and price parameters, market applications and sales estimates to ensure maximum ROI for marketing spends.
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Ensure delivery and implementation of Standardized Look and Feel for all branches, Brand Guidelines, Tone and Voice
Monitor collateral production & distribution
Mentor and guide the department team members with day-to-day marketing tasks and coordinate marketing projects / activities as requested.
Track competitor activity by keeping abreast of market changes and the marketing mix used by competitors
Support the staff of the Customer Experience Department in evaluating / establishing the annual organization marketing plan and strategy
Responsible for marketing budgets including reporting and cost benefit analysis
Ensure compliance with all regulatory requirements like DED etc

Job Requirements

Qualifications

Bachelor's degree (or equivalent) in marketing, business, or related field
A Master's degree in a relevant field preferred

Experience

Minimum 10 years working experience
Experience of minimum 3 years in a managerial role
Preferably from a reputable financial services in marketing/sales background

Knowledge & Skills

Familiarity with relevant standards and regulations
Excellent in external and internal communication & interpersonal skills
Solid organizational skills including attention to detail and multitasking skills.
Excellent time management and organizational skills

At Al Rostamani Group, we seek talented people who work hard to achieve great things. We consider not only your skills and experience, but also your passion for the role, your desire to learn and how well you align with our core values of care, commitment and vision. If this position represents an opportunity you wish to pursue, we invite you to apply.

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