Be responsible for delivering cutting edge analytics services to all cluster stakeholders, enabling them to take quantitatively based decisions
Act as local “centre of expertise” within DPC for all analytics related topics and drive the implementation of analytics tools across the organization
Responsibilities
Prepare data analysis for account and cluster DPC teams based on Global DPC Business Analytics framework for (exemplary analytics areas may include but are not limited to):
Digital sales performance analysis & insights reporting
Digital web performance analysis & insights reporting
Digital account diagnostics
Marketing campaign analysis and optimization
Range analysis & quantitative assortment optimization
Paid and organic on-site search analysis & optimization
Translate analyses into engaging, actionable and easy to digest insights
Implement global initiative testing and tracking solutions
Consult across market DPC and account teams in driving consistent language, insight generation and utilization towards business optimization and development
Accountable for Market data sourcing and management
Market point of contact for all key external stakeholders (eCom digital analytics, Market finance, etc.)
Work with Global DPC business analytics to input local insights and business reality, improve reporting structures and distil best practices across markets
Input account specific insights to global DPC Business analytics
Input to and consult - market account Digital joint business plan
Qualifications
A broad and deep experience in different fields of digital measurement tools and measurement platforms for web analytics, mobile, paid media, social, sentiment, SEO, etc.
Experience in eCommerce environment
Experience with BI, Financial, Merchandising processes, tools and KPIs (preferably Adobe etc.)
Profound experience with data and visualization techniques.
Experience with B2B sales data
Relevant tertiary qualification
Key contacts
Global DPC Business Analytics team
Cluster Digital Activation and media teams
Cluster KA teams & CTC Teams
Cluster and EM DBC Analytics Lead
EM Sales Finance teams
Skills and Abilities:
A Growth and a Digital mindset
Strong interpersonal skills: Very good communications and negotiating abilities as well as high presentation, relationship management and facilitation skills
High degree of commercial and business acumen knowledge
Strong decision taking and determination and shows high initiative and pragmatism to the business.
Confident with web analytics and digital metrics
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE‘S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE – THE 3CS: CONFIDENCE, COLLABORATION AND CREATIVITY.
CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve. COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents. Being the best sports company in the world takes CREATIVITY. No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
JOB TITLE:
Manager DPC Analytics
BRAND:
adidas
LOCATION:
Dubai
TEAM:
Sales
STATE:
DU
COUNTRY/REGION:
AE
CONTRACT TYPE:
Full time
NUMBER:
471333
DATE:
Jul 28, 2022
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