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About 6thStreet:

6thStreet.com is an omni-channel eCommerce destination that offers high-street fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Being one of the largest destinations for footwear in the GCC region, 6thStreet.com offers the latest collections from over 450+ international brands such as Tommy Hilfiger, Calvin Klein, Dune London, Charles & Keith, ALDO, Crocs, Birkenstock, Skechers, Levi\'s, Nike, Adidas, Rituals, Inglot amongst many more. The online platform also provides free 100 day returns both in-stores and online, cash on delivery and the option for click & collect with real-time integration with 1337 stores.

About the Role:

We are looking for a Performance/Digital Marketing Manager to drive the strategy and performance across all paid media channels. The current operations are handled by our performance agency, so this person would be the PoC for the agency and responsible for the performance across paid search, paid social, affiliates and influencer marketing channel for 6thStreet. This person should be number driven and obsessed with measurement and tracking to ensure media spends are always allocated based on performance.

Role Responsibilities:

• Development and execution of our growth marketing strategy and paid media strategy in coordination with our performance agency

• Improve the ROI across paid media channels to achieve the overall ROI target across the business

• Measure and improve CAC across various performance marketing channels

• Media planning, forecasting, and reporting on monthly, quarterly, half yearly and yearly plans

• Responsible for forecasting and achievement of traffic & installs target across business in the most effective manner while maintaining the overall ROI

• Being involved with the creative team to provide feedback on improving the creatives for ads and A/B testing different creatives and ad message in a pro-active manner

• Strategic thinker looking for implementing the latest campaign types, creative formats with a testing mindset

• Daily, weekly, and monthly budget management in-line with revenue achievement

• Working with the CRM team for audience segmentation and integration across various platforms with the aim of personalization

Role Requirements:

• Self-driven, independent thinker, solution oriented and always willing to go the extra mile

• Minimum 5 years\' experience with at least 2 years in managerial role

• Minimum 2 years of exposure of performance marketing in a e-commerce environment

• Exceptional quantitative, analytical, and problem-solving skills and demonstrated ability to use data and analysis to make recommendations and drive decisions

• Operational experience with paid search, paid social, Google shopping and remarketing channels

• Operational experience with Google analytics and Google data studio for measurement and reporting

Benefits:

Full-time role Competitive salary + bonus Company employee discounts across all brands Medical & health insurance Collaborative work environment Good vibes work culture

If you are looking to expand your career then send us your profile!

We look forward to hearing from you..

Apparel Group