Job Description

Digital Strategy & Execution:

Develop and execute digital marketing strategies aligned with overall business objectives. Lead and manage cross-functional projects involving designers, developers, product teams, content creators, and external vendors. Brief, coordinate, and oversee third-party agencies for creative asset production including digital ads, social visuals, and landing pages.

Website & Online Presence:

Oversee website content, updates, and UX improvements to ensure optimal SEO, patient navigation, and engagement. Manage online directory listings and ensure consistency across platforms.

Campaign Management & Performance Marketing:

Plan and implement digital campaigns across various channels including Google Ads (PPC), Meta/LinkedIn Ads, email, SMS, and WhatsApp. Manage SEO and SEM strategies to increase visibility and inbound traffic. Create and monitor affiliate and retargeting campaigns for lead generation.

Email & CRM Marketing:

Develop and execute email marketing plans including newsletters, promotions, and patient engagement flows. Manage email lists and integrate with CRM platforms to ensure accurate segmentation and targeting. Collaborate on patient re-engagement and loyalty campaigns through CRM, WhatsApp, and white-label healthcare apps.

Analytics & Reporting:

Track and report KPIs across all digital marketing activities, including traffic, engagement, conversions, and ROI. Monitor competitor activities, website performance, and advertising trends. Present findings and recommendations to senior management on a regular basis.

Agency & Vendor Management:

Coordinate with digital agencies and vendors on a regular basis to ensure campaign deliverables are met on time and within budget (if required). Review agency reports, provide feedback, and ensure alignment with digital strategy.

Digital Strategy & Execution:

Develop and execute digital marketing strategies aligned with overall business objectives. Lead and manage cross-functional projects involving designers, developers, product teams, content creators, and external vendors. Brief, coordinate, and oversee third-party agencies for creative asset production including digital ads, social visuals, and landing pages.

Website & Online Presence:

Oversee website content, updates, and UX improvements to ensure optimal SEO, patient navigation, and engagement. Manage online directory listings and ensure consistency across platforms.

Campaign Management & Performance Marketing:

Plan and implement digital campaigns across various channels including Google Ads (PPC), Meta/LinkedIn Ads, email, SMS, and WhatsApp. Manage SEO and SEM strategies to increase visibility and inbound traffic. Create and monitor affiliate and retargeting campaigns for lead generation.

Email & CRM Marketing:

Develop and execute email marketing plans including newsletters, promotions, and patient engagement flows. Manage email lists and integrate with CRM platforms to ensure accurate segmentation and targeting. Collaborate on patient re-engagement and loyalty campaigns through CRM, WhatsApp, and white-label healthcare apps.

Analytics & Reporting:

Track and report KPIs across all digital marketing activities, including traffic, engagement, conversions, and ROI. Monitor competitor activities, website performance, and advertising trends. Present findings and recommendations to senior management on a regular basis.

Agency & Vendor Management:

Coordinate with digital agencies and vendors on a regular basis to ensure campaign deliverables are met on time and within budget (if required). Review agency reports, provide feedback, and ensure alignment with digital strategy.

Bachelor's degree or MBA in Marketing, Digital Communication or related field Certification in Digital Marketing (preferred * 5+ years of experience in digital marketing, preferably in healthcare or wellness industries.