Manager Digital Marketing
Dubai, United Arab Emirates
Job Description
Job Category: Administration
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Digital Strategy & Execution:
Digital Strategy & Execution:
:
Digital Strategy & Execution:
- Develop and execute digital marketing strategies aligned with overall business objectives.
- Lead and manage cross-functional projects involving designers, developers, product teams, content creators, and external vendors.
- Brief, coordinate, and oversee third-party agencies for creative asset production including digital ads, social visuals, and landing pages.
- Oversee website content, updates, and UX improvements to ensure optimal SEO, patient navigation, and engagement.
- Manage online directory listings and ensure consistency across platforms.
- Plan and implement digital campaigns across various channels including Google Ads (PPC), Meta/LinkedIn Ads, email, SMS, and WhatsApp.
- Manage SEO and SEM strategies to increase visibility and inbound traffic.
- Create and monitor affiliate and retargeting campaigns for lead generation.
- Develop and execute email marketing plans including newsletters, promotions, and patient engagement flows.
- Manage email lists and integrate with CRM platforms to ensure accurate segmentation and targeting.
- Collaborate on patient re-engagement and loyalty campaigns through CRM, WhatsApp, and white-label healthcare apps.
- Track and report KPIs across all digital marketing activities, including traffic, engagement, conversions, and ROI.
- Monitor competitor activities, website performance, and advertising trends.
- Present findings and recommendations to senior management on a regular basis.
- Coordinate with digital agencies and vendors on a regular basis to ensure campaign deliverables are met on time and within budget (if required).
- Review agency reports, provide feedback, and ensure alignment with digital strategy.
Digital Strategy & Execution:
- Develop and execute digital marketing strategies aligned with overall business objectives.
- Lead and manage cross-functional projects involving designers, developers, product teams, content creators, and external vendors.
- Brief, coordinate, and oversee third-party agencies for creative asset production including digital ads, social visuals, and landing pages.
- Oversee website content, updates, and UX improvements to ensure optimal SEO, patient navigation, and engagement.
- Manage online directory listings and ensure consistency across platforms.
- Plan and implement digital campaigns across various channels including Google Ads (PPC), Meta/LinkedIn Ads, email, SMS, and WhatsApp.
- Manage SEO and SEM strategies to increase visibility and inbound traffic.
- Create and monitor affiliate and retargeting campaigns for lead generation.
- Develop and execute email marketing plans including newsletters, promotions, and patient engagement flows.
- Manage email lists and integrate with CRM platforms to ensure accurate segmentation and targeting.
- Collaborate on patient re-engagement and loyalty campaigns through CRM, WhatsApp, and white-label healthcare apps.
- Track and report KPIs across all digital marketing activities, including traffic, engagement, conversions, and ROI.
- Monitor competitor activities, website performance, and advertising trends.
- Present findings and recommendations to senior management on a regular basis.
- Coordinate with digital agencies and vendors on a regular basis to ensure campaign deliverables are met on time and within budget (if required).
- Review agency reports, provide feedback, and ensure alignment with digital strategy.
- Bachelor's degree or MBA in Marketing, Digital Communication or related field
- Certification in Digital Marketing (preferred
- 5+ years of experience in digital marketing, preferably in healthcare or wellness industries.
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Job Detail
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Job IdJD1893463
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned