Manager Digital Marketing
Dubai, United Arab Emirates
Job Description
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Every employee at Al Rostamani Group plays a role in making a real difference to the business and our customers. We care for our employees by offering them meaningful and purposeful work and an opportunity to grow, learn, contribute and succeed. Today, the Al Rostamani Group has come a long way since its birth in 1957. Our group has grown steadfastly with the guiding principles of Commitment, Care & Vision, alongside a strong sense of active involvement in the community. We are a well-diversified group, with a key presence in industries such as General Trading, Automobiles and Heavy Equipment, Travel, Foreign Exchange, Financial Services, Property Management, Construction, Infrastructure Development and Information Technology Services. Our Group employs approximately 2000 people from 41 different nationalities, which contributes to our multicultural and multi-national environment.
Job Purpose
The role holder is to define and execute the group\'s digital marketing strategy, plan and execute digital marketing campaigns, manage social media presence, and measure and report on the performance of digital marketing activities. This includes building and maintaining relationships with key digital promotional partners, designing and building social media presence, optimizing customer-buying journey, and utilizing data and measurement tools to effectively target key audience segments.
Job Responsibilities
Campaign Management
Social Media
Data & Evaluation
- Plan and execute all digital marketing campaigns across display, search, and social platforms, and execute a strict SEO program across all digital properties
- Liaise with group marketing and individual companies on product marketing campaigns and ensure that digital campaigns are integrated into the plans in order to increased brand awareness, engagement, and conversations through effective digital marketing campaigns.
- Work with the web development teams to create campaign-landing pages and optimize user experience, and collaborate with media agencies to ensure optimal campaign roll out
Social Media
- Design, build, maintain the group\'s social media presence, and work with group companies to organize content themes and develop social media content that helps to build brand awareness and drive engagement with target audience segments
- Monitor social trends across platforms and incorporate into social content calendars across channels to ensure high levels of engagement, and manage customer queries and responses
Data & Evaluation
- Set goals and measure impact by evaluating important metrics such as web traffic, social followers and engagement, and matching of target audience
- Utilize data and measurement tools to effectively target key audience segments, and spot new digital trends and social media behavior, incorporating learnings into campaigns as appropriate for optimization of the customer-buying journey through the use of data and measurement tools
- Evaluate emerging technologies and provide suggestions about adoption where appropriate. Analyze the end-to-end digital user experience across various customer touchpoints and optimize the customer-buying journey
Job Requirements
Qualifications
Knowledge & Skills
- Bachelor degree in Marketing or Advertising;
- Experience
- 7+ years (min) of experience in digital marketing roles
Knowledge & Skills
- Deep understanding of META advertising tools, google AdSense, analytics and search console
- Ability to set up goals and events within analytics, set up a sales funnel, and optimize the customer journey
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Job Detail
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Job IdJD1507516
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned