Role Profile:
We are looking for an experienced and ambitious Manager to join our growing Insights & Analytics team and help Starbucks MENA to become a data-driven, customer-centric organisation.

The right candidate will combine a passion for problem-solving and rigorous analysis, technical aptitude and ability to learn new techniques, and a hands-on approach. As we build our team, he/ she must be able to work effectively and produce results without requiring detailed instructions or processes to follow. He/ she will play a pivotal role in developing our data and analytics capabilities, and will work with the Senior Manager to define our initial and long-term technical set-up.

The below Key Performance Areas include but are not limited to:

As a key part of our Insight and Analytics team, the Customer Analytics Manager will consistently:
\xef\x83\xbc Clean, manipulate, transform and harmonize customer datasets to ensure accuracy, validity and completeness, and to optimize analysis
\xef\x83\xbc Identify, analyze and interpret trends, and discover hidden patterns in complex structured and unstructured data sets, including primary research data
\xef\x83\xbc Identify and execute the analysis required to provide consistent, robust KPI reporting
\xef\x83\xbc Conduct analysis that will help us drive continuous improvement in customer acquisition and retention, our loyalty program, the effectiveness of our website, conversion through our digital channels, and the efficiency of digital marketing across multiple markets
\xef\x83\xbc Prepare and validate financial projections for marketing initiatives to measure the top-line and bottom-line impacts of our activities
\xef\x83\xbc Conduct analysis that rapidly detects changes in customer behavior, diagnoses the driver(s) behind this change, and proactively make data-led recommendations to the Marketing team
\xef\x83\xbc Analyze the impact of marketing campaigns and make recommendations to optimize future campaigns
\xef\x83\xbc Identify, create and update targetable audience segments and customer segments by blending online and offline data from a range of sources, and creating segmentation algorithms
\xef\x83\xbc Conduct ad-hoc analysis and create bespoke reports aimed at maximizing growth opportunities, optimizing media spend, and counteracting negative trends
\xef\x83\xbc Explore ways to improve data collection, and make recommendations for research
\xef\x83\xbc Contribute toward the establishment of a data-driven decision-making culture across our channels
\xef\x83\xbc Contribute toward the development and application of statistical and machine learning tools and techniques to respond to specific business problems
\xef\x83\xbc Contribute towards the development of improved data and insight visualization, including KPI dashboards, that support the businesses\' understanding of relevant trends and insights

Knowledge:
Holds a BA/BS in Business, Statistics or Mathematics (preferred), or Computer Science, Marketing or a related field.
\xef\x83\xbc Expert knowledge of Google Analytics (Universal)
\xef\x83\xbc Google accreditations preferred
\xef\x83\xbc Expert knowledge in common analytics tools (Microsoft Excel, including Pivot Tables, Macros and VLOOKUPs,) and visualization tools (QlikView/Tableau or equivalents)
\xef\x83\xbc Expert knowledge of lookalike modelling and datamining techniques
\xef\x83\xbc Deep knowledge of advanced statistical techniques and concepts (regression, properties of distributions, statistical tests and proper usage, etc.)
\xef\x83\xbc Expert knowledge of, and experience with a customer data platform (e.g. Exponea), Salesforce Marketing Cloud, or similar
\xef\x83\xbc Familiarity with CRM systems
\xef\x83\xbc Good understanding of the MarTech landscape and how it will evolve in the near future
Experience:
\xef\x83\xbc Over 5 years of experience focused on customer analytics, ideally in a B2C retail business
\xef\x83\xbc Experience of working in an omnichannel retail business is a valuable plus
\xef\x83\xbc Track record of consistently delivering and optimizing routine business data, reporting and analysis (including management KPIs)
\xef\x83\xbc Track record of completing ad-hoc/ bespoke analysis in support of business objectives
\xef\x83\xbc Proven experience developing and implementing new processes and techniques for customer analytics is essential
\xef\x83\xbc Experience with statistical computer languages (R, Python, etc.) preferred
\xef\x83\xbc Experience in querying and manipulating datasets using SQL (advanced knowledge of SSQL required) or Python
\xef\x83\xbc Solid experience and knowledge of technical and non-technical documentation best practices (Change Requests, Business Requirements, etc.) to support effective implementation
\xef\x83\xbc Experience of creating reports and presentations to explore findings and make business recommendations
\xef\x83\xbc Experience of managing primary research, via third-party agencies
\xef\x83\xbc Experience working in a fast-paced and demanding environment, effectively interacting with many cross-functional teams

Skills:
Functional:
Project management; data manipulation and statistical analysis; developing business recommendations; developing analytical and reporting tools; primary research management, qual and quant; good understanding of omnichannel retail and marketing is a valuable plus

Non-functional:
Ability to work quickly, responsively and with an openness to embrace new ideas and ways of working; ability to prioritize tasks effectively; managing stakeholders across the internal team, agencies and partnerships; effective communication and presentation skills
Additional role requirements:
\xef\x83\xbc Proactive and can-do attitude; exceptional analytical abilities and hunger to develop further; ability to inspire and engage others, and develop a positive, success-oriented and data-driven culture

About Us:

Alshaya Group is a dynamic family-owned enterprise which was first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world\'s leading brand franchise operators, offering customers an unparalleled choice of well-loved international brands, including: Starbucks, H&M, Mothercare, Debenhams, Cos, American Eagle Outfitters, P.F. Chang\'s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria\'s Secret, Boots, Vavavoom, Pottery Barn and KidZania.

Alshaya Group\'s portfolio extends across MENA, Russia, Turkey, and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to delivering great customer service and brand experiences.

Fresh, modern, and relevant, Alshaya\'s constantly evolving retail portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be.

Advertised: 04 May 2023 Arabian Standard Time
Application close: 03 Jun 2023 Arabian Standard Time

Alshaya Group