Manager, CRM & Consumer Marketing
(11334)

At Kerzner, we never settle. Through continued innovation, our team of pioneers push until the next level is achieved, and then to keep going. Our philosophy is simple - we go above and beyond to Blow Away our Guest and Colleagues. Good enough never is. For us, it is all about perfection and innovation. This is not simply our job, it\'s our passion.

Our Colleagues are at the heart of who we are and what we do. With an international team of over 10,000 Colleagues and strong strategic growth on the horizon, we offer unrivalled career opportunities around the world. We are committed to provide our Colleagues at all levels with opportunities to grow and develop within the organisation through personalised development plans and tailored succession planning. We invest in our communities to sustain the environment where we operate and minimising our own footprint. Whether it is through animal conservation, education or tree-planting, we like to give back in as many ways as we can to help our communities flourish.

About the Role

The CRM Manager will report to the Director of CRM and Consumer Marketing and will be responsible for managing Salesforce Marketing Cloud and its supporting platforms. Working closely with the company\'s IT team and external vendors, you will oversee platform enhancements and development as well as the setup and execution of campaigns and journeys. The ideal candidate will have in-depth experience with Salesforce Marketing Cloud, supporting critical-transactional and marketing communication strategies. Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams is essential.

Key Duties and Responsibilities

• Actively supporting One&Only, SIRO and Rarefinds CRM initiatives.
• Work closely with the Atlantis CRM team ensuring the CRM platforms supports all Kerzner brands.
• Contribute to the development and implementation of Salesforce Marketing Cloud, Sales cloud, CDP, personalization tool and other platforms that support and enable CRM communication or enhancement of the guest data.
• Collaborate with cross-functional teams to integrate CRM initiatives with marketing, operations and reservations.
• Utilize Salesforce platform to manage guest data, segment customers, and personalize communications.
• Be the first point of contact for external vendors and partners to support development, enhancement and managed services.
• Support IT with development that will trigger CRM communication, enrich CRM data or is CRM driven.
• Manage the email marketing calendar, ensuring consistent and regular communication across brands, resorts and outlets.
• Collaborate with multiple brand teams for the set up and execution of marketing communication.
• Set up and maintain always on journeys.
• Support critical transactional communication.
• A/B testing and actively seek opportunities to improve engagement.
• Campaign engagement reporting.
• Thorough participation in user acceptance testing where the CRM data supports or is affected by development.
• Adapt to changing priorities and work effectively in a fast-paced environment, demonstrating flexibility and resilience.

Skills, Experience and Educational Requirements

• Bachelor\'s degree in marketing or a related field.
• 5+ years of experience in CRM within the hospitality industry.
• Detail-orientated with focus on data accuracy and quality assurance.
• Experience with Salesforce Marketing Cloud
• Experience with other marketing automation platforms.
• Strong organizational skills with the ability to prioritize tasks and manage time effectively.
• Excellent communication skills, both written and verbal, with the ability to collaborate effectively across teams.

Salesforce Marketing Cloud experience

• Handling multiple clients, ideally in a variety of industries
• Critical transactional communication
• Multi-BU strategies/efficiencies
• Multi-Language strategies / efficiencies
• Cross-cloud integrations, CRM, CDP, Advertising Studio, Datorama, Personalization

Marketing Skills

• Customer Journey Mapping
• Segmentation
• Personalization
• A/B Testing
• Analytics/Reporting

Salesforce Certifications (an advantage)

• SFMC Associate
• SFMC Email Specialist
• SFMC Administrator
• SFMC Consultant
• SFMC Developer

Technical skills (an advantage)

• SQL & Data Modeling
• HTML/CSS for email development/landing pages
• SSJS/AMPscript
• JavaScript/jQuery
• REST/SOAP API integrations

Our company is expanding faster than ever before. We are investing in the growth of our company, and that means we are committed to investing in you. Join a team that is open-hearted, innovative, inclusive, and inspiring in spirit. We believe in making our guests happy beyond anything they have ever imagined. We wow them at every turn and create memories that will last a lifetime. You will be at the heart of this vision, to constantly innovate to deliver Amazing Experiences and Everlasting Memories.

Kerzner International