Digitas is the Networked Experience agency, where we believe that today\xe2\x80\x99s marketing problems can no longer be siloed. We break through by delivering Media-Fueled Creativity: the intersection of Creative, Media, Data, and Technology that delivers breakthrough ideas and results for clients. Core to our DNA, we leverage comprehensive capabilities across Strategy, Media, Creative, Design, Data & Analysis, and Technology, with specialized services across Connected Campaigns, Cultural Commerce, and Emerging Frontiers. Digitas serves clients around the world, with 5,500 employees in 65 offices across 43 countries. We have been celebrated by Gartner, Forrester, and were recently named Ad Age Data and Insights Agency of the Year, Campaign US Digital and Media Agency of the Year, and recently home three badges for DE&I, Client Stickiness, and Notable Wins in Campaign US Agency Performance Review.
The candidate should be comfortable finding creative ways of building an online presence, as well as using analytics in the formulation of a content strategy. Here, content is defined as multimedia articles, social and blog posts, images or videos that aid in fostering engagement online. The candidate should possess the ability to think platform up and consumer first.
As a Manager \xe2\x80\x93 Agile Content Studio, you are responsible for creating visual content across multiple communication touchpoints by bringing brand storytelling and product life through audio visual media while applying the global quality standards. Another key part of this role would be creating agile photo/video shoots and post-production
Candidates for this role enjoy the considerations of aesthetics, visual communication flow, the golden ratio, the rule of thirds (how the user\xc2\xb4s eye recognizes good layout), color, and typography including how these design tools can be used to create compelling marketing content \xe2\x80\x93 regionally and globally. You will be an active member of the Publicis Content Product, Brand & Creative Team.
In addition to the Brand & Creative Team and Product Marketing Team, you will collaborate regularly with the other practices and entities within Publicis Group
When creating Client brand assets you should:
Have a desire to merge knowledge and experience with business and art.
Consider the information architecture to ensure relevance, accessibility, and users\xc2\xb4 visual processing abilities.
Leverage emotion to create memorable, visual impact.
Ensure that brand positioning and usability go hand in hand.
Think Platform-up
Overall, the goal of this role is to bring our clients\xe2\x80\x99 brands to life for consumers through audio-visual media. An understanding of various needs across different marketing platforms, especially digital, and the needs of differing audiences will be key to success.
Qualifications
Bachelor\'s degree in communications, graphic, design, communications, photography or equivalent work experience required
Bi-lingual (English / Arabic) proficiency is ideal
3 years agency experience or in a similar role
Excellent written and verbal communication skills
Compelling portfolio of work over a wide range of creative projects
Strong experience in managing in-studio and on-ground production
Proven graphic design and layout skills in the area of print, packaging, especially for digital mediums, a plus
Have a firm understanding of color theory and how vital the right choice of color scheme is and design with an eye for how elements match the tone
Demonstrable experience shooting and creating content for organic and/or paid social media, ideally Events, products, food and/or lifestyle focused content
Candidates with videography and video editing abilities, especially for short-form social media content
Hands on experience using post-production and design software such as:-
o Adobe Premiere, Adobe After Effect, 3D & VFX is a Must
o Adobe Photoshop, Illustrator, Sketch, InDesign is a plus
Experience art directing and running photoshoots as well as a deep knowledge of the equipment and pre-planning required (managing freelance resources, location scouting, lighting, video, Audio and camera equipment)
Excellent eye for detail and passion for creating meaningful lifestyle content that inspires
An interest in analytics and understanding of how creative content needs to perform in a business setting
Candidates must be willing and able to travel both domestically and regionally within the ME
Experience with social media management
Ideally adept at keyword placement and SEO best practices, but not mandatory