Develop and execute lead generation strategies across digital platforms.
Identify and qualify potential clients through research, cold outreach, and inbound queries.
Maintain and update a CRM database with accurate lead and pipeline information.
Collaborate with the marketing team to align campaigns with lead generation goals.
Monitor performance metrics to evaluate lead quality and campaign effectiveness.
Use LinkedIn, email marketing, and automation tools to generate qualified B2B leads.
Conduct follow-up calls and emails to nurture prospects into the sales funnel.
Report weekly progress and suggest improvements in targeting and messaging.
Coordinate with sales teams to ensure smooth lead handover and tracking.
Job Profile
Bachelor's degree in Marketing, Business Administration, or related field.
1-3 years of experience in a similar role focused on B2B lead generation.
Strong written and verbal communication skills for effective outreach.
Familiarity with CRM systems (e.g., HubSpot, Zoho, Salesforce).
Knowledge of lead gen tools like Apollo, Lemlist, or Hunter.io is a plus.
* Analytical mindset with the ability to interpret performance data.
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