Job Description

About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About Keyade: A Leading WPP Media Brand
Keyade Middle East is a Performance Marketing Consultancy focused on delivering business results for our clients through cutting-edge solutions and a relentless pursuit of excellence. Keyade is part of WPP Media, the world's leading media investment group, shaping the next era of media where advertising works better for people.
Role Summary and Impact
As a Senior Performance Manager, you will drive client success through meticulous account management and strategic digital marketing initiatives. This role demands a results-oriented, data-driven professional with profound knowledge of the digital landscape, how digital fits into the overall client strategy, and strong communication skills to develop relationships with clients.

• Client-centricity: Always think and evaluate situations from the perspective of the client.

• Understand the business and competitive landscape and support the development of a vision and strategy across client businesses and markets.

• Consistently communicate with client stakeholders to deliver solutions and strategies that effectively and efficiently build business value. Build relationships based on trust and real partnership.

• Collaborate with team members to ensure strategies are aligned with the team's overall vision and operating model.

• Provide a clear vision for annual achievements and have a clear plan regarding timelines, delivery, and targets.

• Challenge the status quo with the client to provoke development of the client business, actively seeking to implement new and unique ideas on behalf of the client.

• Ensure best-in-class client servicing across your accounts.

• Take accountability for budgets and performance targets, focusing on how to consistently achieve clients' targets.

• Develop specific audience strategies and utilize 1P data to drive growth and personalization, as well as reducing wasted spend.

• Identify best practice digital techniques and tools to support campaigns and optimization.

• Establish and monitor KPIs to assess the success of campaigns and strategies.

• Responsible for driving best-in-class activation across your clients.

• Ensure optimization and reporting are done at the appropriate frequency across your campaigns.

• Ensure campaigns are activated to the best quality according to best practice and excellence documents.

• Develop and deliver a data-driven digital strategy across all client businesses and markets, including identifying new opportunities for growth and planning approaches for social, search, video, etc.

• Take accountability for budgets and performance targets, focusing on how to consistently achieve clients' targets.

• Develop specific audience strategies and utilize 1P data to drive growth and personalization, as well as reducing wasted spend.

• Identify best practice digital techniques and tools to support campaigns and optimization.

• Drive innovation and automation across all accounts.

Skills and Experience

• Minimum of 5 years of experience in performance marketing.

• Google, Amazon, Facebook, Snapchat, TikTok and Twitter ads knowledge is essential for this role.

• Robust experience managing large accounts.

• Strong operational ability.

• Deep knowledge and passion for digital marketing.

• Proven strategic and planning skills.

• Experience working with performance marketing tools such as Google Marketing Platforms, Google Analytics, and CDPs.

• Possess a data and analytics mindset: deep understanding of the digital ecosystem, tracking, tech stack, and measurement.

• An effective communicator who can articulate thoughts in a clear and concise manner to stakeholders.

• Detail-oriented with exceptional critical thinking and problem-solving abilities.

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.
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Skills Required