Job Description

About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About Keyade: A Leading WPP Media Brand
Keyade Middle East is a Performance Marketing Consultancy with a focus on delivering business results for our clients with cutting-edge solutions and a relentless pursuit of excellence. Keyade is part of GroupM, WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people.
Role Summary and Impact
As a Media Manager at Keyade Middle East, you will drive client success through meticulous account management and strategic digital marketing initiatives. This role demands a results-oriented, data-driven professional with profound knowledge of the digital landscape, including significant expertise in Google, META, X (Twitter), Snapchat, and TikTok platforms.
Client Leadership and Strategic Management:

• Adopt a continual 'test and learn' approach to all performance marketing activities, developing A/B tests and sharing results with the wider team.
• Master our internal processes.
• Keep up to date with the latest digital marketing developments.
• Ensure client satisfaction by focusing on high-quality deliverables, effective communication, and adherence to service level agreements (SLAs).
• Cultivate a culture of continuous improvement by sharing best practices and insights across the team.
• Always think and evaluate situations from the client's perspective, consistently communicating with stakeholders to deliver effective solutions and strategies.
• Build trust-based relationships, challenging the status quo to provoke client business development and implement new ideas.
• Devise and oversee cross-channel strategies focusing on performance media across paid search and social.
• Lead automation-based initiatives on platforms like Google Ads and SA360, sharing knowledge and best practices within the team.

Operational Excellence and Analysis:

• Drive best-in-class campaign activation, ensuring optimization and reporting are done frequently and according to best practice documents.
• Leverage advanced data analysis capabilities to glean actionable insights, enhancing strategy and client outcomes.
• Demonstrate proficiency in Google Analytics 4 (GA4) for in-depth performance analysis and reporting.
• Lead others to develop skills in the above areas.

Account Leadership and Quality Assurance:

• Anticipate client needs and set up processes to meet these expectations, taking full responsibility for performance best practices within assigned accounts.
• Serve as the primary liaison between clients and platforms, offering data-driven strategic advice and managing test implementations.
• Ensure client satisfaction by focusing on high-quality deliverables, effective communication, and adherence to service level agreements (SLAs).
• Implement processes to guarantee high-quality work and set Key Performance Indicators (KPIs) for clients, aiding the team in achieving these benchmarks.
• Cultivate a culture of continuous improvement by sharing best practices and insights across the team.

Strategy & Campaign Management:

• Develop and deliver a data-driven digital strategy, identifying new growth opportunities and planning approaches for social, search, video, etc.
• Take accountability for budgets and performance targets, focusing on consistently achieving clients' targets.
• Develop and manage all components of a paid performance campaign, including keyword portfolio development, creative, landing page optimization, keyword bidding, and maintaining/improving day-to-day campaign spend.
• Collaborate with Google on implementing Betas/Extensions and developing the partnership.

Skills and Experience

• Minimum of 4 years of experience in planning and performance marketing.
• Proficiency in Google, Amazon, Facebook, Snapchat, TikTok, and Twitter ads.
• Demonstrable experience in managing multiple accounts, with full ownership of budgets and targets.
• Ability to deliver high-quality work leading to positive client outcomes.
• Experience in identifying and solving challenges through effective leadership.
• Proven strategic and planning skills.
• Deep understanding of the digital ecosystem, tracking, tech stack, and measurement.

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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Skills Required