Description

MARKETING DUBAI

Junior Digital Marketing Executive (SEO/SEM Specialist) - EV Lab

About EV Lab

EV LAB is a multi-brand electric mobility platform focused on driving the transition to sustainable transportation through leveraging the benefits they provide to air quality, the overall environment, as well as towards diversified economic growth. EV LAB partners with key industry players to offer a selection of the best e-mobility products available in the market and in the region.

What You\'ll Be Doing

EV Lab is seeking a talented Junior Digital Marketing Executive (SEO/SEM Specialist) to join their fast-paced start-up environment. The ideal candidate will be a motivated and creative individual with experience in social media management and content creation. In addition to these responsibilities, this role will also include a strong focus on Search Engine Marketing (SEM) and Search Engine Optimization (SEO), ensuring our online presence is optimized to drive brand visibility and organic traffic.

Develop and implement a comprehensive social media strategy to enhance brand awareness, regional followers, and foster customer engagement across platforms such as Facebook, LinkedIn, Instagram, Threads and TikTok.

Generate, edit, publish, and share engaging content (text, images, videos, HTML) that cultivates meaningful connections and encourages community members to take desired actions.

Create, maintain, and share weekly and monthly content calendars for each social media platform.

Engage with our audience through social media channels, promptly responding to comments and messages in alignment with the brand\'s voice.

Monitor, analyse, and report social media metrics to gain insights and optimize the marketing strategy.

Launch well-optimized online advertisements through Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms to amplify brand awareness.

Manage and optimize Search Engine Marketing (SEM) campaigns to drive targeted traffic and conversions.

Conduct keyword research, ad copy creation, and ongoing optimization for Google Ads and other SEM platforms.

Play an active role in SEO efforts, including keyword research, on-page optimization, link building, and technical SEO audits.

Assist in maintaining and updating the company website and newsletters, involving content creation and information updates.

Track, analyse and report marketing data to derive valuable insights for future campaigns, including social media metrics, email open and click rates, website traffic, and SEM performance.

Conduct research and analysis of industry electric mobility and sustainability trends to ensure the company stays informed about the latest products, marketing strategies, and tactics.

What You\'ll Need To Succeed

Bachelor\'s degree in marketing, communications, or a related field (preferred).

2-4 years of experience in social media management and content creation.

Excellent copywriting, editing (photo/video/text), and presentation skills.

Proficiency in Microsoft Office, Adobe Creative Suite, Graphic Design tools, Google Ads & Google Analytics.

Experience with B2C social media management, Google Ads, campaigns, and SEO/SEM.

Proficient in performance marketing, conversion optimization, and online customer acquisition.

Strong analytical skills with the ability to generate comprehensive SEM reports.

Experience in creative content writing, content creation and graphic design.

Ability to thrive in a fast-paced start-up environment, handling multiple projects simultaneously.

Positive attitude, detail-oriented, customer-oriented, with exceptional multitasking and organizational abilities.

Strong written and verbal communication skills (English/Arabic language proficiency is a plus).

If you\'re looking for a challenging and rewarding opportunity to put your creative marketing and digital skills to use in a dynamic start-up environment, we encourage you to apply for this position.

Department MARKETING

Role Marketing Executive - Franchise

Locations Dubai

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