• Creation:

• Write original, on-brand copy for all marketing materials, including but not limited to, brochures, company profiles, proposals, general templates, company manuals, questionnaires, social media calendars, blogs and articles, websites, landing pages, email blasts, print and online ads, video scripting, press releases, interviews between team members and media publishers, and other offline and online marketing and sales materials.

• Review, Proofreading & Editing:

• Review and edit the text of all of the above for grammar, spelling, accuracy, and correct formatting.

• Review and edit all presentations and reports to be shared with stakeholders.

• Research & Fact-Checking:

• Research industry trends for inspiration and reference while creating all of the above.
• Verify all facts and information for complete accuracy while creating all of the above.
• Ensure proper crediting for all information and content taken from outside sources.

• Campaign & Content Development & Ideation:

• Develop content strategies for offline and online marketing channels.
• Plan engaging, storytelling, traffic-driven and marketing-oriented content.

• Create content experiences tailored to the company\xe2\x80\x99s target audience.

• Define key brand messages and insights.
• Set and maintain guidelines for the tone, style, and voice of all brand content.

• Adopt innovative marketing trends to suit the company\xe2\x80\x99s target audience, industry, and brand style.

• Create audience personas for the target audience and use consumer analytics to determine the best way to engage users, increase customer loyalty, generate leads, and measure brand awareness.

• Use your understanding of SEO, keyword research, information architecture, and usability best practices to deliver targeted content.
• Work with designers and marketers to deliver stories that are aligned with business goals.
• Monitor engagement, analyze data, and improve/refineyour content plan accordingly.

• Content Quality Control:

• Oversee and review all generated content to meet the highest quality.

• Marketing-oriented
• Strong research skills
• An Analytical Mind
• Solution-oriented
• Team member mentality
• Up-to-date with digital marketing trends
• Passion for technology and innovations
• Strong communication skills
• Presentation skills
• Campaign experience
• Multitasking and organizational skills
• Attention to detail

Beno