Job Description

Integrated Media Planner/Manager With Base Media

NOTE: ONLY CANDIDATE WITH TRADITIONAL MEDIA EXPERIENCE WILL BE CONSIDERED (OOH-TV, Radio, etc.)

Job Brief

We are seeking an experienced Integrated Media Planner/Manager to lead our traditional media planning and buying efforts. This role is responsible for developing and executing comprehensive media strategies across traditional channels, with a focus on maximizing client ROI. The ideal candidate will have a strong background in media planning and buying for TV, radio, print, and out-of-home advertising, as well as the ability to support digital initiatives when needed. This role offers an exciting opportunity to shape and execute integrated media strategies, with a primary focus on traditional channels while supporting broader marketing initiatives.

Key Responsibilities

Traditional Media Planning and Buying

Develop and execute strategic media plans across traditional channels (TV, radio, print, OOH)

Negotiate with media vendors to secure optimal rates and placements

Manage media budgets and ensure cost-effective spending

Analyze audience data and media consumption trends to inform planning decisions

Coordinate with creative teams to ensure seamless campaign execution

Performance Analysis and Optimization

Monitor campaign performance and provide regular reports to clients and internal teams

Analyze media metrics and adjust strategies to optimize campaign effectiveness

Conduct post-campaign analysis and develop insights for future planning

Client Management

Serve as the primary point of contact for clients on traditional media matters

Present media plans and campaign results to clients

Collaborate with account teams to ensure media strategies align with overall client objectives

Team Collaboration

Work closely with the Digital Media Manager to ensure integrated cross-channel strategies

Support digital initiatives as needed, providing insights on traditional media integration

Collaborate with other departments (creative, production) to ensure cohesive campaign execution

Bachelor's degree in Marketing, Advertising, or related field

5+ years of experience in media planning and buying, with a focus on traditional media

Proven track record of developing and executing successful media campaigns

Strong analytical skills and proficiency in media planning tools

Excellent negotiation and communication skills

Understanding of media metrics and performance indicators

Familiarity with digital media platforms and strategies

Job Type: Full-time

Experience:

Offline Media Campaign: 5 years (Required)
Location:

* Abu Dhabi (Required)