Job Description

Position Overview: We are seeking an experienced and results-driven In-House E-commerce Ads and SEO Specialist to join our team. As the In-House Specialist, you will be responsible for developing and executing effective advertising campaigns and implementing SEO strategies to drive traffic, increase conversions, and maximize revenue on our e-commerce website. Your role will involve managing paid advertising channels, optimizing website content, and analyzing data to continuously improve performance. Responsibilities: 1. Paid Advertising:

• Develop and execute paid advertising campaigns on various platforms.

• Conduct keyword research, create compelling ad copy, and optimize campaigns.

• Monitor performance and adjust strategies for better results.

• Stay updated with industry trends and emerging platforms.

2. SEO Strategy and Implementation:

• Develop and execute a comprehensive SEO strategy for improved rankings and traffic.

• Perform keyword research and optimize on-page elements.

• Conduct technical SEO audits and collaborate on necessary changes.

• Monitor website performance and generate reports.

3. Content Optimization:

• Collaborate with the content team for optimized and engaging content.

• Conduct content audits and provide recommendations for optimization.

• Optimize product descriptions, category pages, blog posts, etc.

4. Data Analysis and Reporting:

• Track and analyze KPIs, generate reports, and provide insights.

• Utilize analytics tools to understand user behavior and optimize conversions.

5. Loyalty and Points System:

• Develop and manage a customer loyalty program.

• Implement a points system for rewards and incentives.

• Create promotional campaigns to encourage participation.

• Monitor and analyze program effectiveness for improvements.

6. Online Gifting System:

• Implement an online gifting system for customers.

• Collaborate with the development team for seamless integration.

• Manage and optimize the system for features and user experience.

• Analyze gifting data for sales and customer satisfaction optimization.

Qualifications:

• Bachelor\'s degree in marketing, business, or a related field.

• Proven experience in managing e-commerce advertising campaigns and implementing successful SEO strategies.

• In-depth knowledge of digital advertising platforms, including Google Ads, Bing Ads, and social media advertising.

• Strong understanding of SEO best practices, keyword research, on-page optimization, and technical SEO.

• Proficient in using SEO and analytics tools, such as Google Analytics, Google Search Console, SEMrush, Moz, etc.

• Analytical mindset with the ability to interpret data and make data-driven decisions.

• Excellent communication and collaboration skills to work effectively with cross-functional teams.

• Strong attention to detail and the ability to manage multiple projects and priorities simultaneously.

• Stay updated with industry trends, algorithm changes, and best practices in e-commerce advertising and SEO.

Job Type: Full-time Salary: AED1.00 - AED2.00 per month Ability to commute/relocate:

• Jebel Ali: Reliably commute or planning to relocate before starting work (Preferred)