Function: Category Management

Reports to: CSP Arabia Home Care Lead

Scope: Gulf

Location: Dubai, UAE

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people \xe2\x80\x93 we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don\xe2\x80\x99t believe in the \xe2\x80\x98one size fits all\xe2\x80\x99 approach and instead we will equip you with the tools you need to shape your own future.

Job scope for this role is focused on representing the voice of Customer Business Development (CBD) across the organization, provide key integration touchpoints around commercial planning and governance and driving the category and channel strategy and associated pricing and promo strategies and building brands\xe2\x80\x99 equity. You will lead the development and deployment of a channel strategy for New Brands and drive profitable growth.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Sales and Operational Plan \xe2\x80\x93 lead consolidated Customer Development (CD) input and own \xe2\x80\x98output\xe2\x80\x99, drive CD business performance.
• Define, deploy and deliver the Commercial Plan across all customers and Channels.
• Drive business performance including gap closure activities and optimization.
• Provide a detail analysis on actual sales vs forecast result and propose the rolling channel or chain action plans to the management.
• Lead the National Category Building Plan and trade review promotion evaluation with respective customer.
• Work jointly with brand managers to assess category opportunities and analyze competitor and channel behavior for annual plan, forecast and identify areas of opportunity.
• Plan, execute and evaluate options jointly with Key Accounts for tailor made promotion to enhance retailers\' commitment and integrating promotion plans with marketing plans.
• Costing, pricing, forecasting, drafting of trade letter and premium sourcing with Brand/Key Account Managers.
• Prepare, analyze and present category review.
• Manage Channel and Shopper Insights:

• Collate best practice in the region that translates shopper insights into actions.
• Conduct periodic survey on distribution, placement, pricing and competitors\' activities via monthly store check or retail audit.
• Collate research on shoppers\' habit studies to provide insights for our various channel implementations to influence location, space, communication, and promotions at Point of Purchase.
• Supply Chain Management:

• Responsible for launch volume projection for NPI products.
• Joint responsibility with supply chain to deliver Forecast Accuracy and Slow-Moving Obsolete Stocks KPI.
• Commercial Management:

• Track and maintain channel investments and P&L as well as ensuring investments (noncontractual) remain within plan.
• Measure and review category performance by channel.
• Support customer/category specific category management projects.
• Net Revenue Management:

• Responsible to drive Unilever\'s Category Net Revenue realization through defining holistic Net.
• Revenue Strategies and then seeing them through to execution into the Marketing functions and wider commercial business.
• Improve capability for Net Revenue Maximization, including the acquisition and processing of appropriate data, performance monitoring and reviewing, with constant improvement.
• Build Pack-Price strategy recommendations. Performs price analysis - including 9-box matrix, elasticity by brand/pack/channel, competitive positioning, and internal profitability status, to draw up detailed Brand pricing actions.
• Track Category Pack Price (PPP) by channel, to perform pack size profitability/positioning (at sales channel level, to overlay on Brand strategies) to propose Pack Innovation actions where possible.
• Perform analysis to review historical promotional activities to draw up guidelines and recommend allocation of trade promotion budget by channel and category.

Key Stakeholders:

• Internal: Marketing, Customer Business Development, Customer Service, Brand Marketing, Finance.
• External: Promotional and Sell-out Agencies.

Experiences & Qualifications

• Bachelor\xe2\x80\x99s degree in business.
• 3 or 4+ Years of Experience in key account management experience or trade marketing experience within FMCG industry or Retail Industry.
• Full proficiency of English and Arabic language.

Skills

• Excellent communication and analytical skills.
• Strong bias for action with a growth mindset.
• Strong influencing & selling skills.
• Ability to contribute, influence and work effectively in a cross-functional matrix organization.
• Self-starter, independent thinker, action oriented, and passionate.

Leadership

• You are energized by delivering fantastic results. You are an example to others \xe2\x80\x93 both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner\xe2\x80\x99s mindset, using data and insight to make decisions.
• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
• AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their \xe2\x80\x98Whole Self\xe2\x80\x99 to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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