Job Description

Key Responsibilities

Media Planning & Strategy

Develop and implement a comprehensive media buying strategy aligned with the clinic's business goals, including patient acquisition, retention, and brand awareness. Identify the most effective channels (digital, offline, search, social, display, video, OOH, broadcast, radio, etc.) for audience targeting in the healthcare space. Conduct audience segmentation and persona development based on target patients (e.g., dental, cosmetic, medical specialties).

Campaign Execution & Optimization

Plan and purchase media across platforms such as Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram), TikTok, LinkedIn, Snapchat, programmatic/display networks, and healthcare directories. Set up campaigns, audience targeting, budgets, bids, creatives, tracking, and launch schedules. Continuously monitor performance and optimize campaigns through A/B testing, bid adjustments, and landing page performance improvements.

Performance Tracking & Reporting

Establish KPIs (CPL, CAC, ROI, ROAS, conversions, patient bookings, CLV) and develop dashboards/reports for weekly/monthly performance reviews. Analyze data to provide actionable insights on campaign performance and media spend efficiency. Present results and recommendations to leadership, adjusting strategies based on clinic goals.

Compliance & Branding

Ensure all ads comply with UAE healthcare advertising regulations (including DHA/HAAD/DOH guidelines) and internal brand standards. Collaborate with legal/compliance teams to vet healthcare claims, messaging, and creative content.

Collaboration

Work closely with the

Marketing Manager

,

Content Team

,

Graphic Designers

, and

Clinic Operations

to align media campaigns with promotions, seasonal offerings, and new services. Coordinate with the

CRM team

to integrate media campaigns with email and SMS patient journeys.
Job Types: Full-time, Permanent, Contract
Contract length: 24 months

Pay: From AED8,000.00 per month

Experience:

Clinics : 2 years (Preferred)
Language:

* Arabic & English ? (Required)