Maximize advertising revenue and market share by implementing effective strategies and meeting assigned targets.
Conduct daily analysis of competitor advertisements and respond promptly to missed opportunities.
Introduce and sell innovative advertising solutions including branded content
Bring strategic thinking to enable development of new Lifestyle event franchises
Work with the team on ideation and upselling the content and multimedia solutions which includes, reviews, interviews, social, video shoots, podcasts and events
Analyse the digital spends MOM & YOY basis to ensure healthy growth in digital revenue
Assist the team with 360 degree solutions to ensure client needs are met.
Retain and strengthen the market share of ROP volumes through strategic initiatives and competitive analysis.
Regularly engage with advertising agencies and clients, providing excellent service and maintaining strong relationships.
Negotiate rates, secure annual contracts, and offer incentives or packages to increase advertising revenue.
Generate positive brand perception and goodwill in the market.
Understand client requirements and present suitable advertising packages from the media organization's portfolio.
Guide and mentor the LIFE team members, ensuring they follow appropriate approaches and understand workflows.
Foster effective collaboration and communication among team members to achieve collective goals.