Our client, a large Real Estate Co. is looking for a highly experienced Head of Marketing to lead communication strategies and initiatives across several real estate & properties.
The right candidate will be able to work as part of a team and will collaborate closely with internal divisions, clients, and marketing partners. Strong team dynamics skills are required for this position.
RESPONSIBILITIES + DUTIES
Design and execute marketing strategies that focus on each specific audience: including tenants, brokers, investors, and employees/potential employees.
Build and run campaigns including e-mail campaigns, social media, apps at the property level, and websites to drive market activity and connectivity.
Manage the marketing team, budget, ensure all marketing programs are successful, metrics-driven, and goal-oriented.
Represent the Co. at events, be a thought leader/brand ambassador and gather market intelligence while exposing the company to the broader industry.
Oversee development and implementation of marketing and media budget, and overarching marketing plan including management of all digital assets (ie. website, social), media partnerships and fulfill all elements of each partnership.
Identify and implement effective social media campaigns
Establish effective media relationships on a local and national level to secure coverage from a wide range of mediums
Work closely with clients and partners to ensure their desired objectives are achieved
Act as the project/traffic manager while partnering with the creative department to ensure all necessary promotional materials, collateral, etc. are on-brand for all parties
Create recap documents of each tournament including hard data, key metrics, and recommendations
Work closely with clients internal communication team
Work closely with clients executive teams, preparing speaking points and creating formal documents outlining speaking engagements
Carry out assigned tasks with limited supervision, including coordinating and implementing projects
QUALIFICATIONS
Bachelors Degree with solid 8 to10 years of experience pref. in the Real Estate Developer/Brokerage firm.
Savvy with all digital/social platforms as well as offline marketing.
Ability to effectively manage temporary and on-site support staff
Capacity to become an authority on our clients brands and the state of clients industries
Proven success in building positive client relationships as well as managing up and down
Demonstrated ability to self-start and initiate work
Experience managing and maintaining a budget
Agility to problem solve and work effectively under pressure while working as both part of a team as well as independently
Excellent written and verbal skills and ability to communicate clearly and professionally
Excellent organizational skills, attention to detail, and the ability to multi-task
Collaborative in nature with a no job is too small attitude to assist with overall account team duties and additional programs as needed