Job Description

Head of Marketing (Performance - Crypto), Dubai, Onsite, Up to $150,000 + Performance Bonus
Industry: Fintech & Digital Asset Trading
Role Type: Full-time, Senior Leadership/Head of.
Location: Dubai, UAE (Onsite)
Reports to: Group CMO
About the Opportunity
A fast-growing multi-asset digital trading group is seeking an experienced Head of Marketing (Performance - Crypto) to own and scale user acquisition, engagement, and revenue growth across its cryptocurrency trading platforms.
This is a hands-on leadership role with full P&L accountability for crypto marketing performance. You will build and execute campaigns that drive verified sign-ups, KYC completions, first-time deposits, and sustained trading activity across spot, perpetual futures, and copy-trading products.
The Challenge
Deliver measurable, scalable growth across the group's crypto user base through performance marketing excellence--balancing aggressive acquisition targets with efficient unit economics and regulatory compliance.
Key Responsibilities
Performance Marketing Ownership

• Own end-to-end performance marketing for cryptocurrency products across paid search, paid social, programmatic, display, SEO, affiliate, and influencer channels
• Build and optimize marketing funnels from awareness through to active trading
• Develop attribution models, cohort analysis, and LTV/CAC frameworks to drive efficient spend allocation
• Manage and scale performance marketing budgets with clear ROI accountability

User Acquisition & Retention

• Drive verified user sign-ups, KYC completions, first-time deposits, and trading volume growth
• Build re-engagement and retention campaigns to maximise user lifetime value
• Develop segment-specific strategies for retail traders, active traders, and high-volume users

Campaign Execution

• Plan and execute product launches, trading pair listings, and promotional campaigns
• Coordinate with product, design, and content teams to deliver high-impact creative assets
• Run A/B testing and continuous optimization across all campaign elements

Analytics & Reporting

• Establish KPI dashboards and weekly reporting cadences
• Deliver clear performance insights to leadership with actionable recommendations
• Monitor competitive landscape and adapt strategies accordingly

Team Leadership

• Build, mentor, and manage a high-performing crypto marketing team
• Set clear targets, provide coaching, and drive accountability across the function

Compliance Alignment

• Ensure all campaigns comply with regional advertising standards, AML guidelines, and platform policies
• Work closely with Legal and Compliance teams on campaign approvals

Required Experience

• 8-12 years in performance marketing within crypto exchanges, FX/CFD brokers, fintech, or high-growth digital trading platforms
• Proven track record driving measurable user acquisition and revenue growth in cryptocurrency or online trading environments
• Direct experience marketing spot trading, perpetual futures, and/or copy-trading products
• Experience managing six-figure monthly performance budgets with clear ROI accountability
• Strong understanding of crypto trader behavior, market cycles, and competitive positioning

Technical Skills

• Expert proficiency in Google Ads, Meta Ads, programmatic platforms, and affiliate networks
• Strong analytics capability with GA4, Mixpanel, Amplitude, or similar tools
• Experience with marketing automation and CRM platforms
• Understanding of blockchain, tokenomics, and digital asset markets

Leadership & Soft Skills

• Hands-on operator comfortable executing as well as strategizing
• Strong analytical mindset with data-driven decision making
• Excellent communication and stakeholder management skills
• Ability to thrive in fast-paced, high-accountability environments

What We Offer

• Salary: Up to $150,000 USD annually
• Performance bonus: Linked to user acquisition and revenue KPIs
• Opportunity to shape growth strategy for a leading multi-asset trading platform
• Dynamic, entrepreneurial work environment in Dubai

This is a results-driven role for a performance marketing specialist with deep crypto industry experience. If you have scaled user acquisition for a cryptocurrency exchange or trading platform and want to own the growth function for a fast-moving fintech, we want to hear from you.

Skills Required