Job Description

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Who We Are
Freedx is a newly established cryptocurrency exchange dedicated to providing a seamless, secure, and innovative trading experience. Our team comprises experienced professionals from the crypto, finance, and technology sectors, all passionate about driving the future of digital finance. At Freedx, we are committed to creating a platform that empowers our clients with the freedom to manage their digital assets confidently and efficiently.
Our Vision:
At Freedx, our vision is to be the most trusted and reliable cryptocurrency exchange, offering unparalleled freedom and scalability to our clients. We aim to build a platform where users can trade and manage their assets with complete peace of mind, knowing that their security and reliability are our top priorities. We strive to continuously innovate and adapt to the evolving needs of the crypto market, ensuring that our clients have access to the best tools and services to achieve their financial goals.
Job Summary:
Freedx is seeking a dynamic and strategic Head of Marketing/Senior Marketing Manager to lead our overall marketing efforts. This role will be crucial in developing and implementing marketing strategies, managing brand development, and positioning Freedx as a leader in the cryptocurrency exchange market.
Key Responsibilities:
Day 1 (Launch Phase):

• Develop marketing strategy and go-to-market plan

• Establish brand guidelines and positioning for Freedx

• Set up key marketing channels and platforms

• Create a launch campaign for the exchange

• Establish KPIs and analytics tools for measuring marketing effectiveness

• Continue growing and optimising the marketing team.

On-going:

• Develop and execute comprehensive marketing strategies across all channels

• Manage and grow the marketing team, ensuring efficient execution of marketing activities

• Oversee brand development and marketing communications

• Analyze marketing metrics and adjust strategies accordingly

• Collaborate with product team on go-to-market strategies for new features and products

• Manage marketing budget and optimize resource allocation

• Oversee content creation and distribution across various platforms

• Plan and execute marketing campaigns to drive user acquisition and retention

• Stay informed about industry trends and competitor activities

• Collaborate with other departments to ensure marketing efforts align with overall business goals

• Provide regular reports on marketing performance and ROI to leadership

Requirements:
Qualifications:

• Experience: Minimum of 8 years in marketing, with at least 5 years in cryptocurrency, fintech, or related industries

• Education: Bachelor's degree in Marketing, Business, or related field. MBA or relevant marketing certifications are a plus

Skills:

• Strong strategic thinking and planning abilities

• Excellent leadership and team management skills

• Deep understanding of digital marketing channels and techniques

• Proficiency in marketing analytics and data-driven decision making

• Strong communication and presentation skills

Preferred Attributes:

• Creativity: Innovative approach to marketing in the competitive crypto space

• Adaptability: Ability to thrive in a fast-paced, evolving industry

• Technical Aptitude: Understanding of blockchain technology and cryptocurrency markets

• Global Mindset: Experience with international marketing campaigns

• Results-Oriented: Strong focus on measurable outcomes and ROI

Benefits:
What We Offer:
Competitive salary
Flexible work schedule, hybrid work opportunity
Generous paid leave
Opportunity for professional development, participation to industry events
FreedX is an equal opportunity employer. We stand for an open and inclusive work environment that fosters the well-being of everyone. We embrace and encourage differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our people unique.

Skills Required