Head of Marketing Communications and Branding

Industry: Oil & Gas

Location: Dubai, UAE

Required Profile:
10 to 15-years\' marketing and brand leadership experience in a fast-paced brand and communication role, with a leading B2B brand.Ambition to excel further within the marketing or communications profession. Agency experience will be considered.Complete hands-on knowledge and track record of using effective digital communication strategies, media platforms, and channels.Working knowledge of HubSpot CMS, HubSpot Marketing Hub and Salesforce and associated implementation strategies is a must.Expert in all aspects of website implementation and management, including SEO.

Background:
Journalistic background or flair for writing copy for a wide range of audiences would be an big advantage.

Some key Roles and Responsibilities:
Support the sales team and the sales effort by attracting customers into the \'sales funnel\' and helping via effective techniques and tactics to accelerate customers through the funnel from \'awareness\' to \'consideration\' to \'preference\' to the point of \'purchase\' and \'repeat purchase\'.Implement and manage content and communications using HubSpot to effectively nurture, track, generate and share \'marketing qualified leads\' to the sales team.Ensure the website is functioning and performing efficiently and effectively to engage customers and achieve better than industry benchmarks for relevant KPI\'s.

Education:

BSc/BA or Masters degree in Marketing, Branding, Media, Communications, or equivalent.To find out more about Progressive Recruitment, please visit www.progressiverecruitment.com

Award winner of:

KSA Recruitment Company of the Year, Best Executive Search Firm of the Year by TALint Recruitment Awards 2019/2020 | Best Engineering Recruitment Firm of the Year by Recruitment International Awards 2018

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