Job Description

Head of E-Commerce & Marketing
Location: Dubai, United Arab Emirates
Salary: Market related
Our client is a global leader in tools manufacturing and distribution, serving the Industrial, Engineering, and Construction sectors.
We are seeking a commercially driven Head of E-Commerce & Marketing to lead end-to-end digital commerce, marketing strategy, and selected retail activities.
This role combines strategic leadership with hands-on execution, overseeing B2B and B2C e-commerce platforms, brand marketing, and key retail customers while managing a small, high-impact team.
Responsibilities
E-Commerce Leadership (B2B & B2C)
Full ownership of performance, profitability, and growth of B2B and B2C webshops
Define and execute e-commerce strategy aligned with business objectives
Lead pricing, assortment, and category management decisions
Manage supplier and trade partner relationships, including negotiations and supply reliability
Oversee Shopify platform development and optimization
Own Amazon Seller and Vendor Central operations, including content, advertising, and performance analytics
Drive conversion optimization through campaigns, A/B testing, and customer journey improvements
Customer Service & Webshop Procurement
Lead customer service function, ensuring high service standards and KPI delivery
Oversee inventory planning, procurement coordination, and stock optimization for e-commerce
Marketing Department Leadership
Lead and develop the marketing team, including goal setting and performance management
Develop and execute integrated marketing strategy across digital, social, and traditional channels
Manage marketing budgets, brand consistency, and content strategy
Oversee retail merchandising, POS materials, and visual identity
Plan and execute trade shows and industry events, including lead management
Manage marketing assets and materials inventory
Retail Sales Management (Select Accounts)
Directly manage a small portfolio of key retail customers
Develop customer-specific sales strategies, assortments, and displays
Conduct regular business reviews and sales planning

Skills Required