Job Description

Job Title Head Corporate Communications

Description

Synopsis

To lead the Corporate Communications function, overseeing and directing the day-to-day operational communications produced across the groups divisions, and with overall responsibility for management of the groups internal, external and Arabic communications channels. To develop and maintain relationships with local and MENA media, raising the companys visibility in the local regions and managing its reputation among key stakeholders by developing an integrated communications strategy. To foster a more engaged workforce by creating a transparent, two-way communications flow between management and staff, ensuring that internal communications are aligned with the vision, mission and values of the organisation.

Accountabilities

• Manage the development, translation, transcreation, approval and distribution of content for Arabic communications channels, including corporate internal messaging, press releases and statements.
• Coordinate responses to Arabic media requests about the Group and its divisions, preparing written statements on the companys behalf and having a regular exchange of information with the media.
• Identify positive Arabic PR story opportunities to promote the Group and its divisions, driving publicity.
• Strengthening media relationships through effective collaboration, pursue networking opportunities with local media to keep them updated with the organisations major announcements and new products.
• Preserve and reflect the Groups core values and national identity by linking it to the use of Arabic language, expressing the values and culture of the Groups home, the UAE.
• Preparing Arabic quotes, talking points, speeches and scripts for the executive leadership team for media-related events and workshops and proofreading all translated content for grammar, spelling and punctuation accuracy.
• Effectively manage stakeholders, from executive level to departmental content owners, providing Arabic communications advice.
• Support corporate emergency procedures during disruption and major incidents as required.
• Ensure that all internal and external communications are delivered in a timely and professional manner aligned with the group strategy
• Build and maintain relationships with teams across the group in order to achieve the timely and professional implementation of required news and media related content
• Oversee and set the policies for the Duty Media Officer role, ensuring that statements and media responses are coordinated and communicated to the relevant stakeholders
• Leads the Etihad Aviation Group employee engagement initiatives through internal communications, intranet design and management, Yammer, surveys, and content for Employee Engagement Forums.
• Ensure the professional implementation of Etihads corporate brand and culture through external publications, i.e. Group website content / media relations
• Manage the Corporate Communications team, developing a training and development plan, managing performance, overseeing the team budget, and coordinating the teams OGSM and risk submissions
• Oversee the scoping, development, delivery and measurement of new tools and initiatives for internal, external and Arabic communications

Education & Experience

• Bachelors/Masters Degree in Strategy/Business Communication/Journalism or related discipline.
• 12+ years communications management / leadership experience within the travel and tourism industry; aviation/aerospace background is advantageous.
• Excellent spoken and written English communications skills (Arabic/other languages advantageous).
• In-depth understanding and experience of communications channels; strong emphasis on digital.
• Demonstrable flexibility in approach and attitude; with an ability to prioritise and to communicate change effectively.
• Flexibility: the nature of the departments work can result in the need to work extra unsociable hours with little or no notice.

About Etihad Airways

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the worlds leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihads codeshare partners, Etihads network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. Etihad is recognised as one of the worlds leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board.

Etihad sees tackling the climate crisis as the most important issue of our time, and through strategic partnerships with major global aviation brands and OEMs, Etihad is relentless in its pursuit of industry decarbonisation.

To learn more, visit etihad.com

COVID-19 UPDATE: The health and safety of our communitiesincluding our employees and our candidates remains our top priority. From a recruiting perspective we are continuing to identify people for roles with Etihad in anticipation we will be able to hire, however the process may take longer because we are using more virtual recruiting techniques, and start dates may be delayed because of guidance from the governments in the countries we operate in. We appreciate your understanding and flexibility, Stay safe and healthy.

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