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Responsibilities:

1. Brand Strategy Development:

• Develop a comprehensive brand strategy that aligns with the company\'s overall vision and business goals.

• Analyze market trends, consumer insights, and competitor activity to identify brand opportunities and challenges.

• Establish clear brand positioning and unique selling propositions (USPs) for each cosmetic product line and communicate them effectively.

2. Omni Channel Brand Management:

• Oversee brand execution across multiple channels, including retail, ecommerce, social media, and traditional marketing channels.

• Collaborate with cross-functional teams, including product development, marketing, and sales, to ensure brand consistency and synergy across all touchpoints.

• Implement innovative strategies to create an immersive and seamless customer experience across all omni channel platforms.

3. Creative Direction:

• Provide creative direction and inspiration to the in-house design and creative teams to develop captivating visual assets, packaging, and brand materials.

• Ensure all creatives align with the brand guidelines and effectively convey the brand\'s identity and values. 4. Marketing Campaigns and Promotions:

• Lead the planning and execution of strategic marketing campaigns and promotional activities to drive brand awareness and product launches.

• Monitor campaign performance and conduct post-campaign analysis to measure the impact of marketing efforts.

5. Brand Monitoring and Analysis:

• Monitor brand health, consumer sentiment, and market trends to assess the effectiveness of brand initiatives. \xe2\x80\xa2 Use data-driven insights to make informed decisions and continuously optimize brand strategies.

6. Stakeholder Collaboration:

• Collaborate with key stakeholders, including senior management, sales teams, and external partners, to gain buy-in and support for brand initiatives.

• Foster strong relationships with influencers, media partners, and industry experts to enhance brand reputation. Requirements:

• Bachelor\'s degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.

• Proven experience 7-10 years in brand management or a similar leadership role within the cosmetics or beauty industry.

• Strong understanding of omni-channel marketing strategies and experience implementing them effectively.

• Demonstrated success in developing and executing brand strategies that have resulted in increased brand awareness and market share.

• Exceptional creative and strategic thinking abilities, with an eye for design and attention to detail.

• Excellent communication, leadership, and interpersonal skills to collaborate with cross-functional teams.

• Data-driven mindset with the ability to analyze market data and consumer insights to drive decision-making.

• Passion for cosmetics, beauty, and emerging industry trends.

• Proven ability to thrive in a fast-paced, dynamic environment and adapt to evolving business needs

French speaking candidates will be preferred.

Apparel Group