Job Description

Growth Marketing Lead | Fintech / DeFi | Remote



We're looking for a Growth Marketing Lead to drive acquisition, revenue, and membership sales for a next-generation crypto neobank built on Solana. You'll be responsible for retail user acquisition, creator-driven growth, and premium-tier sales across a DeFi-powered mobile fintech app. The role blends fintech marketing, retail conversion, UGC and TikTok-native growth, and Web3 messaging for a global Solana audience.

Salary:

Competitive, discussed individually

Format:

Full-time, Remote

About the Role and the Project:

A premium crypto neobank built on Solana, offering the world's first debit + credit card backed entirely by on-chain assets. The platform allows users to spend crypto without selling it, unlock credit limits backed by their tokens, activate Borrow Mode, earn through a savings hub, upgrade to premium memberships (Silver, Gold, Platinum). Your main mission: scale membership revenue and build the product funnels that convert users from install ? card ? spend ? paid tiers.

Key Responsibilities:

Manage TikTok Ads, Meta Ads, X Ads Produce high-performing UGC video creatives Run A/B tests and scale winning campaigns Reduce CPI/CAC across acquisition funnels Increase conversion into Silver, Gold, Platinum tiers Develop, test, and refine offers Launch upsell and activation campaigns Build "premium value" perception for the brand Design full product funnels: install ? card ? spend ? membership Explain complex fintech/DeFi mechanics in simple language Showcase benefits of premium tiers Create lifestyle-driven communication for broader audiences Work with TikTok/Instagram creators Collaborate with Web3 and Solana influencers Launch creator challenges, integrations, and review formats Drive UGC waves tied to membership themes Growth Mechanics & Retention: Cashback and incentive campaigns, Welcome bonuses, XP, referral programs, loyalty leveling, Email/push/nudge lifecycle flows Track CAC ? Membership conversions Monitor tier-based LTV and price sensitivity Analyze cohorts and trigger-based campaigns Deliver weekly membership revenue reports

Requirements:

Experience in fintech: neobanks, mobile banking, cards, payments, crypto-cards, or CEX/DeFi apps Strong background in mobile growth and performance marketing Ability to produce UGC videos hands-on Experience with TikTok Ads and Meta Ads Experience with paid subscriptions or premium tiers (preferred) Ability to explain fintech products clearly and simply High execution speed, hands-on mindset English at B2+

Nice to Have:

Background in crypto-fintech (e.g., Phantom, Binance Card, Crypto.com, Nexo, Swissborg, Pyra, etc.) Understanding of Solana and on-chain mechanics Experience with mobile app subscription funnels Skills in editing / Figma / CapCut / Premiere Experience working with influencers

Benefits:

Lead growth for a premium crypto neobank with global scale Build and own revenue-driving funnels across DeFi, mobile banking, and memberships High autonomy and direct impact on company KPIs * Work closely with product, design, and leadership teams