Job Description

Company Description

SellAnyCar are on a journey to build the future of all things automotive.

We dream big, we aim big and we drive towards our goals. This mantra is why we are market leaders, why we are scaling and why we are competing for the best talent in Dubai and the world.


We, at SellAnyCar, are looking for someone who has worked in an agile environment in a product-led organization. Top incumbents will be insanely curious and hungry critical thinkers with a real passion for technology.


If you are a self-motivated doer with a passion for solving customer problems; join us now, be part of the dream.

Role Overview

The Growth Architect designs and runs systems that capture attention at scale, keep that attention tightly aligned with the SellAnyCar business, and convert it into measurable commercial outcomes. This is not a brand role and not a pure performance marketing role. It combines organic distribution, paid media where justified, content strategy, and conversion architecture into one accountable function.

Core Responsibilities

Attention

Build and operate scalable attention engines across:

+ Social platforms
+ Content ecosystems
+ Search
+ Paid media where justified
Prioritize organic reach, distribution mechanics, and compounding growth loops over paid spend. Use paid media selectively and surgically to:

+ Accelerate learning and scale proven narratives and channels
Develop deep platform-level understanding of algorithms, formats, hooks, creative mechanics, retention and sharing behavior Continuously test, iterate, and compound attention loops across brands and markets.

Relevance

Ensure all content, messaging, and campaigns are directly tied to SellAnyCar products, services, and commercial priorities. Kill content and campaigns that generate views but fail to drive business impact. Translate complex offerings into simple, high-signal narratives that customers care about. Work closely with Product, Sales, Operations and Leadership to stay aligned with real demand drivers in the UAE and KSA. Tailor messaging by brand, market, and customer profile.

Monetization & Performance Marketing

Design, execute, and optimize performance marketing strategies tailored to each brand and market (UAE & KSA). Own the full funnel, from first exposure to monetizable outcome:

+ Lead generation
+ Transactions
+ Qualified demand
Manage and optimize digital advertising campaigns across:

+ Google Ads (Performance Max, Search, YouTube)
+ Meta Ads (Facebook & Instagram)
+ TikTok Ads
+ Snap Ads
Oversee paid search (PPC):

+ Keyword strategy
+ Ad copy and creative testing
+ Bid management and efficiency optimization
Implement and scale paid social campaigns with clear commercial objectives. Lead SEO strategy:

+ Keyword research
+ On-page and off-page optimization
+ Organic ranking and traffic growth
Define and track metrics that matter:

+ Cost of attention
+ Funnel efficiency
+ Conversion rates
+ Revenue and ROI by brand and country
Remove vanity metrics from reporting. Views without outcomes are failure.

Systems, Budget & Execution

Build repeatable growth systems, not one-off campaigns. Combine content, media, landing experiences, CRM, and analytics into one coherent engine. Run experiments fast. Double down on what compounds. Shut down what does not. Operate hands-on. This is a builder role, not a coordination role.

Content & Customer Journey

Manage the content creation function to ensure consistent, high-performing messaging across website, apps, social media, advertising channels and automated whatsApp and notification flows Continuously optimize the customer journey by ensuring:

+ The right message
+ At the right time
+ On the right platform
+ Across all key touchpoints

What This Role Is Not

Not a social media posting role Not a brand awareness-only role Not an agency manager Not a performance marketer focused only on ads

This role owns outcomes, not activities.

Success looks like

Attention that compounds instead of being bought every month. Content that is unmistakably tied to SellAnyCar's business. Measurable impact on leads, transactions, and revenue. Fewer campaigns. Stronger systems. Clear accountability.

Qualifications

Required Profile

Strong understanding of growth mechanics across organic and paid channels. Proven ability to generate attention without relying primarily on paid spend. Solid performance marketing fundamentals:

+ Paid search
+ Paid social
+ Attribution
+ Funnel optimization
Deep intuition for content, distribution, and virality. Commercial mindset--thinks in revenue, not reach. Highly analytical and experimental. Builder mentality. Prefers systems over slogans. Arabic language skills. Strong advantage but not mandatory. Familiarity with the GCC market is a plus.

Additional Information

We provide Health Insurance and yearly Bi-annual ticket to home country


Provide opportunities for growth and development