Group Product Manager (marketing)
Dubai, United Arab Emirates
Job Description
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Job Summary:
The Group Product Manager will be responsible for developing and executing marketing and brand building strategies to achieve top-line and bottom-line targets. This role involves thorough market research and analysis to inform decision-making, along with managing agency relationships for effective collaboration. Responsibility Area: Target Achievement:
The Group Product Manager will be responsible for developing and executing marketing and brand building strategies to achieve top-line and bottom-line targets. This role involves thorough market research and analysis to inform decision-making, along with managing agency relationships for effective collaboration. Responsibility Area: Target Achievement:
- Ensure the achievement of top-line and bottom-line targets by providing marketing planning, support, and execution.
- Responsible for product planning and execution throughout the product lifecycle, prioritizing product and customer requirements and defining the product vision.
- Optimize the utilization of resources from market research agencies, advertising agencies, and media agencies.
- Identify research needs, evaluate market research proposals, and implement necessary actions based on research findings.
- Conduct both primary and secondary sales analysis.
- Track competition, consumer behavior, media trends, and profitability.
- Formulate long-term and short-term strategic objectives.
- Prepare incremental plans for marketing and brand building and execute them.
- Ensure the development and implementation of marketing mix elements aligned with business and marketing plans.
- Elements include Communication Strategy (including advertising), Promotional Plan (Consumer Promo, Trade Promo, Merchandising, and other visibility initiatives), Media Planning, Packaging, Pricing Decisions, and Product Development.
- Minimum 8-9 years of experience in Brand Management.
- University Degree and MBA in Marketing (2013 \xe2\x80\x93 2014 Batch).
- Proven track record of successful product planning and execution throughout the product lifecycle.
- Demonstrated skills in optimizing the utilization of resources from market research agencies, advertising agencies, and media agencies.
- Proven track record in guiding cross-functional teams, strategic thinking, and exceeding targets.
- We must fill this position urgently. Can you start immediately?
- Can you provide an example of a successful product launch or improvement you led, considering market dynamics?
- Master\'s (Preferred)
- FMCG product management: 9 years (Required)
- Brand Management in FMCG industry: 9 years (Preferred)
- new product development cycle: 9 years (Preferred)
- English (Preferred)
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Job Detail
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Job IdJD1645238
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned