Conduct market research to find answers about customer requirements, habits, and trends and to look for opportunities within the industry.
Brainstorm and develop ideas for creative marketing campaigns with deep knowledge of Copywriting, graphic design, and user experience.
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
Liaise with external vendors to execute promotional events and campaigns when required.
Communicate with other departments to get news, and value, on the work done and present it externally
Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts which includes, Website development, Blog, News, and social media channels.
Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Undertake individual tasks of a marketing plan as assigned
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