About Departer \xe2\x80\x93 The German Headhunter:
As an internationally oriented German HR consultancy for the recruitment of multinational professionals, Departer possesses a long-standing expertise in the core markets of Germany, Greater China, the Middle East, and Australia. Through our regionally established offices in Dubai, Brisbane, and Hamburg, we are valued as a reliable recruitment partner by numerous companies.
The General Manager (m/f/d) will play a pivotal role in leading, launching and growing a startup integrated marketing agency. The successful candidate (m/f/d) will play a crucial role in shaping the agency\'s success and contributing to its growth in the competitive marketing industry. This individual (m/f/d) will be responsible for overseeing and managing various aspects of the agency\'s operations, supporting its clients\' well-established business as well as in-house brand identities and propositions supporting the go-to-market strategy. The agency will provide a fully integrated omni-channel offering covering; brand strategy, creative and corporate communications, PR, events and experiences, creative design, digital marketing, client servicing, and business development. As the agency is part of a group of companies there will be a direct access to a variety of existing clients. The proposition is around client growth acceleration, transforming companies from start up to high performing businesses. The role requires a strategic thinker, an effective team leader, and someone with a strong entrepreneurial spirit. Your duties and responsibilities will include: Leadership and Strategy:
Develop and implement the overall agency strategy and vision
Provide leadership to a diverse team, fostering a creative and collaborative work environment
Drive the agency\'s mission to become a leading player in the integrated marketing industry
Brand Strategy:
Collaborate with clients to understand their brand objectives and develop comprehensive brand strategies
Oversee the execution of brand strategies, ensuring consistency and alignment with client goals
Brand strategy to include the in-house brands and new businesses \xe2\x80\x93 identity strategy, proposition development and messaging
Creative and Corporate Communications:
Manage corporate communication efforts to maintain a positive brand image for both the agency and its clients
The role includes the internal communications strategy and plan for the group and its employees
Public Relations (PR):
Develop and implement PR strategies to enhance the agency\'s and clients\' visibility in the market, including PR strategy for the group and working closely with the communications team
Cultivate relationships with media outlets, influencers, and key stakeholders
Campaigns:
Oversee the planning and execution of digital and creative marketing campaigns
Events and Experiences:
Oversee the planning and execution of events and experiential marketing campaigns
Ensure seamless coordination and delivery of memorable brand experiences
Creative Design:
Build best in class design team, producing visually appealing and effective creative
Maintain high standards of design quality and creativity across all projects
Digital Marketing:
Drive digital marketing strategies, including social media, SEO, SEM, and other online channels
Full service digital offering including all channels; UX web design and execution, mobile application development and user journeys
Stay abreast of industry trends and leverage digital platforms to enhance brand visibility
Client Servicing:
Build and maintain strong client relationships through effective communication and understanding of their business goals
Ensure client satisfaction by delivering high-quality services and meeting or exceeding expectations
Business Development:
Identify and pursue new business opportunities to expand the agency\'s client portfolio
Develop and maintain relationships with potential clients, partners, and industry influencers
Budget and Resource Management:
Develop and manage budgets for various projects and departments
Optimize resource allocation to ensure efficient project delivery
To be successful in this role you should have the following skills and experiences:
Bachelor\xe2\x80\x99s degree in marketing, business, communications, or a related field; MBA preferred
Proven experience (typically 15+ years) in marketing, with a focus on B2B, B2B2C and B2C, integrated marketing
Track record in a leadership role within an integrated marketing agency, previous experience as hybrid agency and CMO also considered
Experience managing and leading a team of marketing professionals and entrepreneurial environments
Strong understanding of branding, creative design, digital marketing, and public relations
Extensive knowledge of of digital marketing channels, technologies, and trends
Excellent communication, negotiation, and presentation skills
Demonstrated ability to drive business development and client acquisition
Entrepreneurial mindset with a passion for building and growing businesses
Ability to thrive in a fast-paced and dynamic startup environment that requires a hands-on as well as a strong strategical approach
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