The Finance Manager- Commercial / RGM acts as a strategic finance advisor to Sales and Marketing functions, driving profitable growth through commercial analysis, pricing optimization, and revenue management. The role focuses on enhancing business performance through data-driven insights across pricing, promotions, trade investments, and product profitability. It requires strong analytical and collaboration skills to support decision-making, ensure financial control, and drive efficiency across Modern Trade, Traditional Trade, and Key Accounts.
Tactical
Partner with Sales and Marketing to deliver financial insights that support growth, profitability, and trade investment optimization.
Lead Revenue Growth Management (RGM) initiatives, including pricing strategy, pack-price architecture, and promotional effectiveness analysis.
Support annual business planning, target setting, and performance tracking from a financial perspective.
Provide recommendations to improve trade spend efficiency and enhance return on investment.
Operational (Core)
Conduct detailed promotion analysis, including:
Discount depth vs. frequency assessment
Net profit impact vs. revenue growth and investment return
Review and post PPA journals in coordination with Finance and Commercial teams.
Perform pricing and margin analysis to ensure price positioning aligns with profitability targets.
Carry out sales analysis (sell-in / sell-out) on a daily or weekly basis using EPOS and market data.
Monitor NPD (New Product Development) launches, tracking offtake performance, pricing consistency, and post-launch profitability.
Support BDA (Business Development Agreement) assessment and validation from a finance perspective
Coordinate with Sales teams to consolidate and validate market data, forecasts, and performance reports.
Provide regular dashboards and performance insights to management, highlighting risks, trends, and opportunities
Operational (General)
Support forecasting and monthly closing by reviewing trade spend accruals, claims, and adjustments.
Ensure accuracy and integrity of commercial data in financial systems.
Participate in process improvements and automation of reporting tools for sales and trade data.
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