Job Description

Sales Development Representative - Field (UAE)

Location:

UAE (On-field role with limited remote work)

Reporting To:

Senior Business Development Manager (BDM)

Compensation:

Market standard fixed pay + performance-based incentives

About Us

Illumine Labs is a fast-growing SaaS company transforming childcare management through intuitive, powerful software solutions. We help nurseries, preschools, and childcare chains streamline operations and deliver exceptional parent experiences. As we scale across the UAE, we are strengthening our

on-field sales presence

to support market expansion and customer engagement.

Role Overview

This is a

field-first sales role

, with approximately

70% of time spent on outside sales activities

and

30% on farming and follow-ups

. The SDR will work closely with the

Senior BDM

, supporting on-ground execution, relationship building, and deal progression.

The role focuses on

in-person engagement, site visits, relationship nurturing, and follow-through

, while strategic deal ownership and closures remain with the BDM.

Key Responsibilities

1. On-Field Sales & Customer Engagement (70%)

Visit assigned nurseries, preschools, and childcare centers across the UAE Conduct in-person meetings and assist in on-site product demos alongside the BDM Build relationships with owners, administrators, and operational staff Represent Illumine Labs professionally during field interactions and events
2. Account Farming & Follow-ups (30%)

Follow up with previously engaged prospects and warm accounts Nurture relationships post-demo to move accounts toward decision-making Handle clarifications, product questions, and coordination before closure
3. Sales Coordination & Support

Coordinate schedules, site visits, and meetings with the BDM Ensure prospects are prepared ahead of demos and follow-ups Maintain continuity between field interactions and next steps
4. CRM Updates & Reporting

Update visit notes, meeting outcomes, and follow-ups in the CRM Track account progress and share updates with the BDM Provide field-level insights on objections, pricing feedback, and competitor activity
5. Market Feedback & Collaboration

Share on-ground insights about customer needs and expectations Work with marketing and product teams by relaying field feedback Support pilot accounts and early-stage customers when required

Required Qualifications

1-4 years of experience in

field sales or outside sales roles

Comfortable spending most working days on the field Strong interpersonal and relationship-building skills Ability to manage follow-ups and farming activities independently Proficiency in English (Arabic is a plus) Valid Driving License

Preferred Qualifications

Experience selling into nurseries, preschools, education, or services sector Exposure to SaaS or subscription-based products Familiarity with CRM tools such as HubSpot, Salesforce, or similar Prior experience supporting a senior BDM or sales manager

What We Offer

Competitive fixed salary with performance-based incentives Travel allowance for UAE-wide field visits Clear growth path into a full BDM role Exposure to international SaaS sales and market expansion Training and mentorship from senior sales leadership
Job Type: Full-time

Pay: AED8,000.00 - AED12,000.00 per year

Application Question(s):

What is your current salary (per annum)? What is your expected salary (per annum)? How soon can you start (in days)? * Do you have a valid driving license?