Job Description

We are looking for a Digital Marketing to drive online marketing efforts for our tourism brand. You will develop and execute strategies to increase bookings, brand awareness, and customer engagement through digital channels. Should be adept with content creation and basic video making skills.

Good copywriting skills.

Knowledge of basic graphic designing skills will be an added advantage.

Identify pain points to creatively improve non-performing areas.Key Responsibilities:

Create and manage digital marketing campaigns (social media, SEO, Google Ads, email). Develop engaging content for social media, blogs, and websites. Optimize SEO to increase organic traffic and run paid ads to drive bookings. Collaborate with tourism partners and influencers for co-marketing opportunities. Analyze and report on campaign performance to improve ROI. Design, create and manage digital marketing campaigns across through Facebook, Google Adwords & GDN ,Instagram, LinkedIn and other relevant platforms. Build digital engagement with potential and identified customer segments. Markets brands and services for increasing sales and creating brand awareness in the education services market of the Gulf Cooperation Council (GCC) region. Manage all digital marketing channels.
Qualifications:

Experience in digital marketing, preferably in tourism. Strong skills in SEO, SEM, social media, and content creation. Proficiency in Google Ads, Facebook Ads, and analytics tools. Creative, with excellent communication skills.

DESIGN& CONTENT

Design artwork for digital ads. Provide creative ideas to design content for campaigns, select target audiences and understand consumer behavior. Prepare online newsletters and promotional emails and organize their distribution through various channels. Prepare and publish blogs to increase visibility, membership and traffic. Building Relationships with Bloggers and Influencers Networking Constantly with Content Creators and Distributors

ANALYTICS& REPORTING

Measure performance and create daily reports for the performance and making recommendations for amendments and improvements. Monitor effective benchmarks for measuring the impact of social media campaigns Knowledge of Web analytics tools (Google Analytics, Webmaster Tools, Semrush, WebTrends etc.) Provide opportunity assessment (audience sizing, revenue estimation, customer experience improvements) in partnership with line of business/product analytics teams Verify campaigns are properly configured and capturing all required data/success events - both in the web analytics suite and downstream data platforms Evaluate the results of marketing tests & provide performance comparisons between current state and the new personalized model

SEO &TRAFFIC

Tracking conversion rates and making improvements to the website. Improving the usability, design, content and conversion of the company website
Job Type: Full-time

Pay: AED2,000.00 - AED3,000.00 per month

Application Question(s):

Visa status
Education:

Bachelor's (Preferred)
Experience:

Digital marketing in tourism: 1 year (Preferred)
Willingness to travel:

* 100% (Preferred)