Job Description

Job Title: Social Media Manager

Location:

Dubai, UAE

Type:

Full-time / Contract

Reports to:

F&B Director and Brand Marketing Manager

Overview:

We are looking for a dynamic, creative, and detail-oriented

Social Media Manager

to manage and elevate the online presence of our three Dubai venues - PRIMI and MINT (City Walk & Dubai Mall). You will be the heartbeat of our digital storytelling, ensuring our profiles remain vibrant, trend-led, and aesthetically aligned with each brand's personality. Your presence on-site will be key in capturing real-time content, engaging with guests, and turning everyday moments into compelling digital stories.

Key Responsibilities:

1. Content Creation & On-Site Engagement

Be present regularly at both venues to capture high-quality content (photos, reels, stories, UGC). Create Stories, Reels, and short-form content that highlight the guest experience, events, dishes, drinks, and ambiance. Collaborate with the in-house team to plan and execute monthly professional photo/video shoots. Ensure brand aesthetics are consistent across all content and platforms.

2. Social Media Management

Manage and grow social media accounts for PRIMI and MINT (Instagram, Facebook) according to set KPIs (growth, engagement, reach, and content performance). Plan and maintain a monthly content calendar aligned with marketing goals and activations. Write captions that match the brand tone and optimise engagement. Actively engage with followers (comments, DMs, reposting stories). Curate and update profile highlights and bios.

3. Influencer Collaboration & Community Building

Identify relationships with relevant influencers and creators and UGC opportunities and share with FBD and BMM Check content expectations, and track performance of influencer collaborations.

4. Performance & Campaigns

Set up, monitor, and optimise paid campaigns using Meta Ad Manager for an approved budget Track and analyse performance metrics, creating regular reports on growth, engagement, ROI, and influencer effectiveness. Identify content opportunities based on insights and trends. Work closely with the F&B Director and Brand Marketing Manager to align campaigns with business objectives.

5. Trend Monitoring & Brand Innovation

Stay ahead of emerging digital and F&B trends to keep our content fresh and culturally relevant. Propose creative, out-of-the-box ideas that elevate the brand's online presence and storytelling. Identify and implement social media innovations that drive growth and differentiation.

Requirements:

Minimum 2 years of experience in social media management, preferably in the hospitality or lifestyle sectors. Proven portfolio of social media accounts managed (please include links or case studies with your application). Content creation skills - photography, videography, editing (Stories, Reels, TikTok). Proficiency in tools such as Canva, CapCut, InShot, Lightroom, Photoshop, and Meta Business Suite. Solid understanding of trends, algorithms, and growth strategies. Experience with Meta Ad Manager and KPI-based campaign execution is essential. Previous experience managing influencer collaborations and partnerships. Detail-oriented with a strong aesthetic sense and brand consistency / design Excellent communication, English writing, and time-management skills. Flexible to work evenings/weekends for events or real-time content.

What We Offer:

A creative and collaborative environment where ideas are encouraged and valued. Support from our marketing and operations teams. Employment Visa. Competetive salary. Health & Wellness Benefits. Professional Development. Employee Discount Benefits.
Job Type: Full-time

Pay: AED7,000.00 - AED9,000.00 per month

Application Question(s):

How many years of social media management do you have? Do you have experince in photography and graphic design?
Application Deadline: 20/06/2025