Job Description

ABOUT THE COMPANY
AZADEA Group is a premier lifestyle retail company that owns and operates more than 40 leading international franchise concepts in fashion and accessories, food and beverage, home furnishings, sporting goods, multimedia and beauty and cosmetics across the Middle East and Africa spread across 13 countries overseeing more than 700 stores.
JOB PURPOSE
The F&B Marketing Specialist is responsible for engaging in marketing initiatives and campaigns, aiming to promote brand visibility to consumers throughout the region in line with provided brand guidelines.
RESPONSIBILITIES
- Participate in the establishment and execution of marketing strategies, along with the creation of activities and visual materials to support the marketing plan. The objective is to optimize consumer brand awareness and generate revenue, in close coordination with pertinent with relevant stakeholders.
- Foster strong relationships with key media partners, stores, and external stakeholders to capitalize on marketing and advertising opportunities, ensuring the attainment of a high level of service.
- Guarantee that all marketing campaigns and promotions strictly adhere to the marketing plans and specifications set by brand owners, ensuring consistent regional and global standardization of the brand image.
- Manage the production of all marketing collaterals (Brochures and catalogues, POS, digital assets, environmental branding, packaging, etc.) to ensure brand guideline compliancy and delivery to brief and budget.
- Liaises with all franchises and outer market managers to design and distribution of the marketing collaterals and ensure full compliancy to brand standards.
- Establish and maintain effective relationships with key media to maximize all editorial opportunities.
- Liaise with all mall marketing and PR contacts to ensure monthly coverage using brand content as a minimum.
- Manage all photo assets - from archiving existing images to managing new shoots, both internal and third party. Prepare the brief and art direction for the photoshoot.
- Remain updated on data with market trends, online developments, and competitors' activities across various channels, to ensure that campaigns remain relevant in each market and meet defined levels of brand revenue and profitability.
- Remain informed about best practices in marketing techniques and tools to achieve successful campaigns and promotions, generating brand revenue, ensuring profitability, and increasing market share.
- Regularly review sales reports to evaluate the commercial success of marketing plans and campaigns in terms of brand revenue, profitability, and market share.
- Control planning, execution, and optimizing digital marketing campaigns across various channels, including social media, email, SEO, and paid advertising.
- Manage the timely handling of the media and influencer gifting process including sourcing, costing, handling and delivery.
- Manage the LPO and invoicing process, ensuring all budgeting files are kept up to date - from initial request to final reporting.
Qualifications
LANGUAGE & TECHNICAL SKILLS
Language Proficiency
- Proficiency in English.
- Fluency in Arabic is a plus.
Technical Skills
- Proficiency in MS Office.
- Proficiency in graphic design programs (i.e., Adobe, Canva).
- Proficiency in computer literacy.
Specific Skills
- Basic knowledge of social media and digital marketing activities.
- Food photography and styling experience is a plus.
EDUCATION
Bachelor's degree in Marketing, or a related field.
EXPERIENCE
Two to four years of experience in Marketing, or a similar role.
Experience in the F&B industry is a plus.
BEHAVIORAL COMPETENCIES
Business Insight
Applies knowledge of business and the marketplace to advance the organization's goals. For example, shows considerable business insight, beyond the fundamentals. Asks probing questions and draws on a variety of sources to gain insight and to explore business drivers or industry trends.
Plans and Aligns
Plans and prioritizes work to meet commitments aligned with organizational goals. For example, adopts a sequence of activities that allows for optimal efficiency and effective coordination with others. Makes skillful use of resources and support to deliver efficient, high-quality work.
Drives Results
Consistently achieves results, even under tough circumstances. For example, holds self to high standards of performance; sets some challenging goals; wants to achieve meaningful results; pursues initiatives/efforts to successful completion and closure. Focuses on key goals, even during setbacks and obstacles.
Builds Networks
Effectively builds formal and informal relationship networks inside and outside the organization. For example, reaches out to connect with people in a wide variety of functions and areas well beyond own team. Creates strong relationships with key contacts and uses these to achieve results and expand own network.
Nimble Learning
Learns through experimentation when tackling new problems, using both successes and failures as learning fodder. For example, relishes new or unusual problems; seeks others' input and experiments with own ideas. Easily learns the essence of difficult issues and concepts. Investigates and discusses own mistakes to learn from them.
Azadea Group is an Equal Employment Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or any other characteristic protected by relevant local laws.