Job Description

We are seeking an experienced Digital Marketing Specialist with experience in Dubai's real estate sector to lead our digital marketing efforts. The ideal candidate will be responsible for creating and executing comprehensive marketing strategies, managing our social media platforms, designing marketing materials, and running paid advertising campaigns. This role requires a creative, detail-oriented individual who can effectively promote our brand and properties to our target audience.

Key Responsibilities:

Digital Strategy Development

Lead and manage the development and execution of comprehensive digital marketing strategies aligned with overall marketing goals. Educate and inspire agents to align with our branding and ensure consistency across all marketing initiatives.

Lead Generation

Drive lead generation efforts through targeted campaigns across digital channels such as social media, search engines, and email marketing. Optimize conversion funnels and analyze campaign effectiveness to maximize lead quality and quantity. Lead agent recruitment campaigns, highlighting the benefits of joining Casa Estrella Real Estate. Create visually engaging content showcasing daily activities and events.

Social Media Management

Grow high-quality followers and build engagement across platforms like Facebook, Instagram, Google Business, and LinkedIn. Create and implement impactful social media strategies to boost brand visibility and engagement with Realtors, Buyers, and Sellers. Oversee the creation of engaging and relevant content for digital platforms, ensuring alignment with our branding.

Data Analysis and Reporting

Utilize analytics tools to track and analyze the performance of digital marketing campaigns. Generate regular reports on key performance indicators (KPIs) and provide insights for continuous improvement.

Google Ads & Meta Lead Generation:

Create, manage, and optimize Google Ads and Meta (Facebook/Instagram) campaigns to drive high-quality leads. Conduct keyword research, audience targeting, and A/B testing for ad creatives and campaigns. Monitor campaign performance, analyze data, and make data-driven adjustments to achieve ROI goals.

Website Management:

Manage and update the company's Ruby and Rail website, ensuring it is user-friendly, up-to-date, and SEO-optimized. Troubleshoot and resolve any website issues as they arise.

Requirements:

Minimum of 2 year of experience in digital marketing in the real estate sector. Proficiency in tools such as Google Ads, Meta Ads Manager, Adobe Creative Suite, Ruby and Rails, PHP Web Development and Google Analytics. Basic to intermediate skills in Excel and Python for data analysis and automation. Strong understanding of SEO principles and social media trends. Excellent written and verbal communication skills. Creative, detail-oriented, and able to work independently in a fast-paced environment.
Job Type: Full-time

Application Question(s):

Do you have experience working with Ruby on Rails for backend development? * Do you have OWN UAE Resident's Visa?