Job Description

Executive - Brand Marketing
Job Location : Dubai, United Arab Emirates
:

• Conduct competitor analysis by keeping abreast of market trends and competitor moves and identifying prospective clients from various sectors and generating business from the existing.
• Adept in handling all the retail operations detailed market analysis, range and product selections, marketing and client servicing.
• Identify customer segments, buying behavior and preferences through the loyalty program by analyzing their consumption behavior and formulating specific initiative.
• Manage customer centric operations and ensure customer satisfaction by achieving service quality norms.
• Identify current market trends, gather competitor's data, identify consumer insights to increase brand penetration and brand loyalty in the market.
• Responsible for advertising media planning and working with local and national media houses, creative team, researchers and other media contacts for preparing cost effective Media Plan.
• Align with creative team and visual merchandisers to finalize campaign designs.
• Ensuring to achieve 100% ROI (Measurability Report of ROI expectation needs to be filled before each event).
• Events & Campaigns Post Mortem Reports with the ROI calculation to understand if the event achieved the planned and been successful.
• Working closely with the territories Marketing heads and updating them with the brand information as well as providing the required artworks/media plans/briefs and understanding region requirements and opportunities.
• Understanding GCC market restrictions and ensure that artworks are done with the culture respect.

Skills Required