The e-Marketing Manager is responsible for managing all eCommerce marketing initiatives for MoneyGram online properties. The incumbent will be accountable for developing and implementing comprehensive eCommerce marketing plans that are aligned with partners and MoneyGram business objectives. The incumbent will also be responsible for crafting the eCommerce strategy and manages the execution of the marketing channel used in marketing campaigns.
Primary Responsibilities
Develops and implements marketing strategies to optimize the online user experience, increase marketing effectiveness and improve customer satisfaction.
Manages the implementation and improvement of E-commerce programs.
Develops, implements, tracks and reports direct revenue driving digital campaigns to meet eCommerce revenue objectives.
Conducts analysis for program effectiveness and uses the findings for market site enhancements and to leverage optimization of all programs.
Works with regional marketing peers to integrate eCommerce channels into overall regional marketing strategies.
Partners with global peers to present consistent eCommerce strategies worldwide.