Job Description

Location:

Marrakech, Morocco

Job Type:

Full-time, On-site

Department:

Marketing / Growth

About the Role

We are seeking a skilled

Email Marketing Specialist

to manage email marketing campaigns from

end to end

for both

e-commerce brands

and

service-based businesses

. This is a hands-on role where you will own the full lifecycle of email marketing -- from strategy and build to optimisation and reporting.

You will be responsible for creating and managing

automated flows and campaigns

using

Klaviyo

and

Brevo

, ensuring emails are commercially effective, on-brand, and compliant with best practices.

This role is based

on-site in our Marrakech office

and works closely with senior management, designers, and wider marketing teams.

Key Responsibilities

Plan, build, and manage

email marketing campaigns from start to finish

Create and optimise

automated flows

, including: Welcome series Abandoned cart / browse abandonment Post-purchase flows Win-back and re-engagement flows Service-based nurture sequences Manage and maintain

Klaviyo

and

Brevo

accounts Segment audiences effectively to improve engagement and conversions Write or coordinate compelling email copy aligned with brand tone and objectives Set up A/B tests for subject lines, content, and send times Monitor performance metrics (open rates, CTR, conversions, revenue) Optimise campaigns based on data and insights Ensure deliverability best practices are followed Maintain GDPR-compliant email practices Collaborate with designers and marketing leads to ensure consistency across campaigns Produce clear performance reports and recommendations
Required Skills & Experience

Proven experience in

email marketing

, ideally across both

e-commerce and service businesses

Hands-on experience with

Klaviyo

(essential) Experience using

Brevo

(or similar ESPs) Strong understanding of: Email automation and flows Segmentation and personalisation Conversion optimisation Deliverability best practices Ability to manage campaigns independently with minimal supervision Strong written English (copy quality is important) Analytical mindset with confidence interpreting campaign data Highly organised and detail-oriented
Desirable (Nice to Have)

Experience working with Shopify, WooCommerce, or similar platforms Understanding of CRM systems and lead nurturing for service businesses Experience supporting multiple brands or accounts at once Basic HTML knowledge for email editing Familiarity with SMS marketing via Klaviyo or Brevo
What We're Looking For

Someone who

takes ownership

of email marketing performance A self-starter who can manage multiple campaigns at once Commercially minded, with a focus on results and ROI Comfortable working in a fast-paced, growth-driven environment
Based in

Marrakech

and able to work on-site

Job Types: Full-time, Permanent