About us Since 1993, the Santok Group of companies has been designing and manufacturing B2B and D2C award winning products for sale in major retailers, mobile network operators and institutes across the globe. Check out www.santok.comfor more info. Key Roles & Responsibilities - Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling. - Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails. - Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals. - Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders. - Use customer data such as web-behaviour to drive the message and content personalization. - Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift. - Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices. - Mitigate email and SMS frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, promotional emails, and transactional emails. - Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for most of the subscriber base. - Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc. - Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture, and retain these customers. - Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices. Preferred Skills - Proven experience managing an email marketing program.
- Hands-on experience in marketing automation platforms.
- Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
- Proven work experience in growing, engaging with, and analysing the performance of a large email marketing database.
- Experience building an email marketing campaign from scratch.
- Google Analytics, HTML/CSS, A/B Testing, and other CMS.
- Experience using SQL and similar queries to analyse data.
- Proficient in data analytics to determine important data and be able to suggest improvements.
- Knowledge of SEO/SEM.
- Excellent written communication skills.
- Strong project management skills and exceptional attention to detail. We Offer a Great Environment to Work in
As a company, we are only as good as our people. We recognise our team work hard to make the business a huge success and in turn we offer awesome benefits. - 24 days holiday + UAE Holidays where applicable
- Complimentary team events, Summer Parties, Christmas Parties and more
- Complimentary on-site tuck shop
- Complimentary on-site weekly breakfast
- Team discount on all our products Job Type: Full-time Salary: AED3,000.00 - AED3,500.00 per month Ability to commute/relocate:

• Dubai International City: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Do you currently live in Dubai and have a working Visa?
• The salary has been advertised in Dirhams per month. What is your expected monthly Salary?

Experience:

• Email Marketing: 2 years (Required)

Expected Start Date: 01/04/2023