Job Description

JOB TI

Brand & E-Commerce Strategy

Develop and execute the brand's online strategy in alignment with overall marketing and business objectives.


Manage brand visibility and positioning across all digital touchpoints (Amazon, Noon, Nahdi Online, Talabat, Takealot, Checkers 60/60, Trendyol, etc.).


Content & Conversion Management


Lead the creation and optimization of product detail pages (titles, images, A+ content, videos, SEO).


Ensure brand consistency and best-in-class storytelling across all platforms.


Conduct regular audits to improve discoverability and conversion.


Drive ratings & reviews where possible

Performance Marketing

Collaborate with media and performance teams to drive traffic, sales, and ROI across digital campaigns (sponsored ads, search, display).


Manage digital budgets effectively and optimize for profitability and efficiency.


Analyze data to refine media targeting, retargeting, and promotional investments.


Build strong relationships with key e-commerce partners and quick-commerce players.


Co-create joint business plans and calendarized activations with platforms.


Manage trade marketing investments and negotiate visibility opportunities.

Data Analytics & Reporting

Track and report on weekly sales, traffic, conversion, and share of voice.


Leverage analytics tools (e.g., Brand Analytics) to identify growth opportunities.


Recommend actions to improve profitability, pricing, and portfolio mix.

NPD Launch & Innovation

Lead online readiness for new product launches, ensuring timely listing, strong content, and campaign alignment.


Partner with supply chain and digital operations teams to ensure availability and fulfilment readiness.


Identify a future digital exclusive pipeline, based on growing trends, available insights and new and existing product innovation