Job Description

We're hiring an E-Commerce Business Manager to own the commercial and strategic side of a new direct-to-consumer brand. Hands-on execution (ads, creative, development) sits with our specialist agencies--you'll steer the ship, set targets, and hold partners accountable.

KEY RESPONSIBILITIES

Growth & KPIs - Define revenue, CAC, ROAS, AOV, retention targets; approve media budgets.

Brand & CX - Set positioning, tone, visual guidelines; sign-off on Shopify UX and creative assets.

Tech Roadmap - Prioritize Shopify features, apps and integrations; manage the product backlog.

Merchandising & Pricing - Plan catalogue, margins and promo calendar.

Ops & Fulfilment - Choose and monitor 3PL/last-mile partners; own SLA and cost KPIs.

Finance & Reporting - Full P&L, board decks, cash-flow forecasts.

Compliance - Oversee UAE VAT, consumer-protection and data-privacy requirements.

Agency & Vendor Management - Brief, benchmark and performance-review all external partners.

MUST-HAVE EXPERIENCE

Working knowledge of Shopify, email/CRM, Meta/Google/TikTok ads and social--enough to challenge agencies.

Proven record briefing, QA-ing and motivating external marketing/creative teams.

Familiarity with UAE/GCC fulfilment, BNPL (Tabby, Tamara) and 5 % VAT.

Data-driven; comfortable turning GA4 / BI dashboards into board insights.

Fluent English; Arabic a plus.

FIRST-YEAR SUCCESS METRICS

Shopify storefront kept continuously updated and conversion-optimized (UX, speed, merchandising, CRO).

Revenue & ROAS targets hit in collaboration with the performance agency.

Margin discipline--fulfilment and COGS within budget.

Baseline retention established through lifecycle programs.

Monthly performance pack delivered to founders/investors.

Job Types: Full-time, Part-time

Pay: AED3,500.00 - AED5,000.00 per month

Expected hours: 35 - 40 per week