A luxury hospitality brand for modern travellers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world's most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts and lush jungles, Anantara welcomes guests for journeys rich in discovery.
Key Duties and Responsibilities
Please note that this is not an exhaustive list of everything that needs to be done. Minor Hotel employees always find new ways to look after the business, their guests, and their colleagues. Within this, the key responsibilities for this position are:
Electronic Distribution
To implement Minor Hotel long-term Electronic Distribution Strategy working in line with corporate/regional guidelines.
To implement the global and regional strategy for online travel agents to represent hotels and to implement SOPs for various International & Regional Online Travel Agents covering commercial terms, top source and guest geography markets, content management procedures, billing & payment information, etc plus tracking procedures and connectivity issues.
To monitor and report on the hotels' effective use of electronic distribution tools and procedures in areas of business intelligence to maximize the competitive advantage in the marketplace.
Manage the channel manager and interfacing of new channels in conjunction with the revenue and reservations team.
E-Commerce
Coordinate the development of e-Commerce tactics for the property in line with corporate guidelines, including SEO, SEM campaign preparation and analysis. Advise hotel and measure and report on results.
Implement best practice rules to optimize content (images, content, links, and accurate translations) relevancy, accuracy and performance on brand.com website and work with the Marketing & Communications team on corrective actions.
Support the website functionality for the development and sending of consumer and trade emailing or RFP and make sure all functionalities are working properly and test the response.
Develop measure and optimize ROI on new traffic generating channels.
Revenue Management and Pricing
To assist the revenue team at each property in maximizing revenue and yield through business trend analysis, highlighting areas of opportunity in digital and distribution strategies on an ongoing basis.
To monitor and control that the distribution through all channels is in line with Minor Hotels' Distribution strategy and closely monitor business shifts between channels (Channel Management).
To monitor and control that the Dynamic Pricing Strategies is adhered to and promoted with global and local distribution partners.
Project and Third-Party Agency Management:
Meet with digital and Ecommerce industry representatives (i.e. vendors, agencies, media partners to gain insight to best practices.
Work closely with Marketing communications team for all Sales and Marketing activities over Digital and Online medium.
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