Digital Specialist

POSITION SNAPSHOT

Location: Dubai Head Office

Company: Nestl\xc3\xa9

POSITION SUMMARY

Are you a driven and ambitious UAE National looking to shape your future with a global leader? At Nestle MENA, we believe in empowering local talent to contribute to our rich heritage of innovation, quality, and sustainability.

As the largest Food and Beverage company worldwide, Nestle boasts a legacy of over 150 years in nurturing talent and fostering growth. Our presence in 188 countries and a diverse workforce comprising of more than 170 nationalities create an environment of endless opportunities.

The Digital Specialist role involves driving the digital agenda and supporting the Digital Manager in implementing the long-term vision for digital transformation. The role is located within the NiM Digital Team and reports directly to the Digital Manager of the respective category/categories. The Digital Specialist will collaborate with Brand Managers and other internal resources, such as CRM, MarTech, and Consumer Engagement Services Team, as well as external stakeholders, such as CRM/creative agencies, regional/global digital platforms, Zone/SBU Digital Teams, to operationalize the digital framework and implement digital plans. Additionally, the Digital Specialist will be assigned to different digital work streams/priorities, such as CRM, Digital Content, Influencer Marketing, Brand Sites, Community Management/Service Platforms, eCommerce Enablers, Data, Audience Strategy, and Personalization.

A DAY IN THE LIFE \xe2\x80\xa6

• Ensures timely reporting of brand site engagement and conversion metrics, takes corrective action, and improves performance under the supervision of the Digital Manager
• Implements website/mobile app content & feature plans aligned with the category\'s digital ecosystem, coordinates key stakeholders for rollout, performs in-depth UAT (User Acceptance Testing) and improves UX/UI
• Operationalizes CRM programs across strategic brands according to CRM strategies
• Executes effective e-mail marketing programs leveraging the CRM database as well as the Salesforce Marketing Cloud
• Brings to life consumer engagement projects in a proactive way to capture micro/fluid moments
• Executes consumer data (PII + non-PII) acquisition & activation plans, manages data cleansing
• Maximizes discoverability and visibility through paid and organic search (on Google, Amazon, etc.) by collaborating with brand teams and the MENA Integrated Search Specialist
• Ensures the delivery of best-in-class social listening service & insight generation to Brand Teams via Consumer Engagement Center
• Supports the Digital Manager to continuously improve consumer engagement rates across VoD & social media platforms (organic and paid)
• Supports Brand Teams, Digital Manager and Creative Agencies to develop immersive and impactful digital content that will resonate with the brand\'s audiences and reduces non-working media costs by increasing adoption of MENA Content Studio
• Ensures all key stakeholders adhere to the CreativeX governance frameworkadhere to the CreativeX governance framework, runs all creatives in pre-flight tests to ensure compliance with Walled Gardens\' creative hygiene factors (Facebook Brilliant Basics and YouTube ABCD 2.0), conducts bi-weekly/monthly in-flight audits to identify gaps and informs brand teams as well as respective creative agencies to take corrective action
• Ensures flawless execution of Influencer Marketing Campaigns to drive consumers down the funnel from Awareness to Advocacy and trigger WoM referral, lead generation/conversion
• Collaborates with eCommerce & Media Teams and eMerchandising agency to develop best-in-class Product e-Content in eRetailer PDPs/Brand Stores and executes Retail Digital Media campaigns resulting in positive ROAS/ROI
• Activates eCommerce enablers (e.g. Buy Now buttons) to drive higher and qualified traffic to eRetailers
• Monitors digital trends and innovations, tracks competitors\' online activities and builds an intelligence system

What will make you successful\xe2\x80\xa6

• At least 2-3 years\' experience in digital marketing with a proven track record
• Knowledge & experience in building strong brand equity
• Excellent oral and written communication skills
• Excellent understanding of digital platforms and able to share content with the right audience, at the right time, and through the right channels.
• Project management skills
• Agency or digital/social media platform experience is a plus\\

Join us and be part of a dynamic, fast-paced, and performance-driven organization where your aspirations and ambitions will be nurtured, and your potential will be unleashed.

Discover how you can make a difference with Nestle MENA.

Digital Specialist

POSITION SNAPSHOT

Location: Dubai Head Office

Company: Nestl\xc3\xa9

POSITION SUMMARY

Are you a driven and ambitious UAE National looking to shape your future with a global leader? At Nestle MENA, we believe in empowering local talent to contribute to our rich heritage of innovation, quality, and sustainability.

As the largest Food and Beverage company worldwide, Nestle boasts a legacy of over 150 years in nurturing talent and fostering growth. Our presence in 188 countries and a diverse workforce comprising of more than 170 nationalities create an environment of endless opportunities.

The Digital Specialist role involves driving the digital agenda and supporting the Digital Manager in implementing the long-term vision for digital transformation. The role is located within the NiM Digital Team and reports directly to the Digital Manager of the respective category/categories. The Digital Specialist will collaborate with Brand Managers and other internal resources, such as CRM, MarTech, and Consumer Engagement Services Team, as well as external stakeholders, such as CRM/creative agencies, regional/global digital platforms, Zone/SBU Digital Teams, to operationalize the digital framework and implement digital plans. Additionally, the Digital Specialist will be assigned to different digital work streams/priorities, such as CRM, Digital Content, Influencer Marketing, Brand Sites, Community Management/Service Platforms, eCommerce Enablers, Data, Audience Strategy, and Personalization.

A DAY IN THE LIFE \xe2\x80\xa6

• Ensures timely reporting of brand site engagement and conversion metrics, takes corrective action, and improves performance under the supervision of the Digital Manager
• Implements website/mobile app content & feature plans aligned with the category\'s digital ecosystem, coordinates key stakeholders for rollout, performs in-depth UAT (User Acceptance Testing) and improves UX/UI
• Operationalizes CRM programs across strategic brands according to CRM strategies
• Executes effective e-mail marketing programs leveraging the CRM database as well as the Salesforce Marketing Cloud
• Brings to life consumer engagement projects in a proactive way to capture micro/fluid moments
• Executes consumer data (PII + non-PII) acquisition & activation plans, manages data cleansing
• Maximizes discoverability and visibility through paid and organic search (on Google, Amazon, etc.) by collaborating with brand teams and the MENA Integrated Search Specialist
• Ensures the delivery of best-in-class social listening service & insight generation to Brand Teams via Consumer Engagement Center
• Supports the Digital Manager to continuously improve consumer engagement rates across VoD & social media platforms (organic and paid)
• Supports Brand Teams, Digital Manager and Creative Agencies to develop immersive and impactful digital content that will resonate with the brand\'s audiences and reduces non-working media costs by increasing adoption of MENA Content Studio
• Ensures all key stakeholders adhere to the CreativeX governance frameworkadhere to the CreativeX governance framework, runs all creatives in pre-flight tests to ensure compliance with Walled Gardens\' creative hygiene factors (Facebook Brilliant Basics and YouTube ABCD 2.0), conducts bi-weekly/monthly in-flight audits to identify gaps and informs brand teams as well as respective creative agencies to take corrective action
• Ensures flawless execution of Influencer Marketing Campaigns to drive consumers down the funnel from Awareness to Advocacy and trigger WoM referral, lead generation/conversion
• Collaborates with eCommerce & Media Teams and eMerchandising agency to develop best-in-class Product e-Content in eRetailer PDPs/Brand Stores and executes Retail Digital Media campaigns resulting in positive ROAS/ROI
• Activates eCommerce enablers (e.g. Buy Now buttons) to drive higher and qualified traffic to eRetailers
• Monitors digital trends and innovations, tracks competitors\' online activities and builds an intelligence system

What will make you successful\xe2\x80\xa6

• At least 2-3 years\' experience in digital marketing with a proven track record
• Knowledge & experience in building strong brand equity
• Excellent oral and written communication skills
• Excellent understanding of digital platforms and able to share content with the right audience, at the right time, and through the right channels.
• Project management skills
• Agency or digital/social media platform experience is a plus\\

Join us and be part of a dynamic, fast-paced, and performance-driven organization where your aspirations and ambitions will be nurtured, and your potential will be unleashed.

Discover how you can make a difference with Nestle MENA.

Dubai, AE, 17327

Dubai, AE, 17327

Nestl\xc3\xa9