Main Responsibilities: Work closely with the E-business Manager on all aspects of the Digital and E-Commerce business, including brand.com, e-retailers and media planning Assist with execution of digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising with focus on conversion and lead generation Coordinate with media agency partners and HQ to facilitate updates of the brand.com, e-retailer brand hubs, implementation of media campaigns; paid search, paid social, display Exercise email marketing initiatives, creatives, testing, optimization, and website triggers Analyze online customer knowledge and update action plan accordingly to reach defined goals (drive traffic to site, store, online sales, feedback gathering etc.) Monitor Brand\xe2\x80\x99s online presence by ensuring relevant positioning and content management by conducting brand.com and e-retail audits daily, making the necessary changed where required Actively driving the online animation plan; making sure exposures, visibilities and sampling is implemented in a timely manner, liaising with our respective e-retail partners throughout Maintaining our brand standards look and feel across all categories & pages; uploading the product catalogue, ensuring the online merchandising, assortment and banner updates are in line with the brand guidelines Supporting new product launches, securing the correct content and sufficient stock from brand, validating all landing pages are prepared Analyze website performance, traffic, conversion and other KPIs, including analyzing best sellers by week, month, country, and categories Partnering closely with the e-retailers to grow our presence on their platforms Proofreading of Arabic content and copy Supporting on CRM and clientelling

PROFILE